Responsibilities

• Design and execute targeted campaigns across DSPs and socials to drive streams, playlist adds and audience growth for prioritized catalog titles.
• Live inside internet culture as a professional discipline; awareness of culture moments and how to insert a song authentically into that conversation.
• Monitor sync placements, TV and film premieres, brand partnerships, client anniversaries for possible amplification on Kobalt’s owned properties, as well as editorial windows that represent marketing opportunities.
• Monitor and optimize campaign performance in real-time across select channels; maintain reporting dashboards that give clear visibility into performance and ROI.
• Stay ahead of platform changes, emerging formats and new digital tools.
• Monitor DMs and comments on Kobalt’s owned properties and engage with client posts; respond in brand voice where appropriate.
• Manage relationships with external agencies or contractors.
• Own the Kobalt brand across all outward-facing touchpoints (from a print ad and a caption, to the production of high-stakes brand materials for Board meetings, All-Hands, and cross-functional team pitches) and partnering with our Internal Communications team for internal updates.
• Own the visual identity of the company by managing our central assets library - presentation templates, email signatures, logos and internal brand guidelines.
• Manage the Kobalt website, i.e. keeping video assets, photos, press releases, and bios current and partnering with KTech team on site updates.
• Keep a running tally of all Kobalt wins and accolades and work with the Creative team to ensure our success is documented and celebrated.
• Create and edit content highlighting client releases, wins, and spotlights for Kobalt’s owned properties
• Strategize, manage and oversee the content pipeline and publishing calendar for graphics, carousels, and posts across Kobalt’s social platforms.
• Maintain a high creative bar across everything produced; every asset should reflect the quality and authority of the Kobalt brand.
• Join weekly syncs with the Creative team to determine social priorities and ensure we are amplifying the right releases at the right time.
• Act as a point of contact for platform partners at Spotify, YouTube, TikTok, Meta, and Apple, including monthly meetings to identify and pitch Kobalt priorities for platform programs and activations.
• Liaise with artist teams to gather assets and align on timelines for DSP activations.

Requirements

• 6–8+ years of experience in digital marketing, brand management, and creative production; music industry experience a plus
• Proven track record of managing platform partnerships
• Experience in video production for both external (Reels/TikTok) and internal (Board/All-Hands) environments.
• Strong copywriting skills and the ability to facilitate interviews with artists and executives.
• Bonus: Fluency in Spanish to support our growing LatAm roster.

Preferred

• Music industry experience a plus