Responsibilities

• Define and evolve a unified brand and reputation measurement framework across PESO channels.
• Establish and maintain a KPI hierarchy aligned to enterprise brand objectives, including awareness, trust, and reputation drivers.
• Design and implement a practical, scalable approach to aggregating and integrating cross-channel data.
• Partner with channel owners to standardize data inputs, definitions, and reporting cadence.
• Build and maintain dashboard or reporting system to provide visibility into brand performance.
• Synthesize insights across Marketing, Social, and Communications to identify trends, amplification effects, and brand outcomes.
• Oversee brand health and reputation research, including defining objectives, guiding vendors, and integrating findings with performance data.
• Translate complex data into clear, executive-ready narratives and provide measurement guidance during campaign planning.

Requirements

• Bachelor’s degree or equivalent
• A minimum of 8 years of experience in brand measurement or communications analytics, media monitoring, marketing, web analytics.
• Familiarity with the PESO model.
• Proven experience building KPI frameworks and measurement strategies
• Experience with brand health tracking or reputation research.
• Demonstrated ability to integrate and synthesize multiple data sources into actionable insights.
• Hands-on experience working with reporting and modern data stack tools (e.g., Tableau, DBT, Snowflake, Airflow) and in SQL and data modeling for marketing
• Ability to work cross-functionally and communicate complex data concepts to non-technical stakeholders.

Preferred

• Strong data storytelling skills.
• Experience working effectively in a matrixed environment.
• Experience in healthcare or other regulated industries.
• Experience in market research or consulting