Responsibilities

• The Senior Brand Manager is accountable for brand strategy, marketing calendar management, and creative oversight at Potbelly.
• Building and stewarding an insights-led annual marketing calendar, developing compelling promotional and brand initiatives that populate the calendar, and bringing all activities to life across paid, owned, and earned channels with high-quality, effective execution.
• Play a primary role in overseeing media and the relationship with the media agency.
• Manage two direct reports: Manager, Graphic Design & Art and Associate Manager, Brand Marketing.
• Hands-on leader—the Senior Brand Manager is expected to lead, build, and deliver the work, not simply direct it.
• Own brand positioning, messaging, tone, look and feel, and brand guardrails
• Ensure consistent application of brand voice and visual identity across all channels
• Translate insights and performance into actionable brand strategies
• Build and manage a 6+ month forward-looking marketing calendar
• Define initiative timing, sequencing, and success metrics

Requirements

• Bachelor’s degree in Marketing, Business, or related field preferred
• 7–10+ years of progressive experience in brand, integrated, or category marketing
• Proven ability to lead brand strategy (positioning, messaging, voice, identity) and translate it into execution
• Demonstrated success building and managing high-velocity marketing calendars with 6+ month forward planning
• Strong strategic thinker with ability to connect brand, creative, and business outcomes
• Highly hands-on operator who drives work from concept through execution
• Clear and decisive communicator with strong judgment and prioritization skills
• Collaborative cross-functional leader able to influence without direct authority
• High level of organization with strong planning and calendar discipline
• Creative judgment and ability to evaluate work against brand and performance goals

Preferred

• Experience in QSR, food & beverage, retail, hospitality, or consumer brands preferred
• Experience overseeing production for brand content (photo/video) and/or in-shop creative ecosystems preferred
• Strong creative leadership experience, including briefing, feedback, and overseeing development across internal and external teams

Benefits

• Medical, Dental & Vision Insurance
• Domestic Partnership Benefits
• Paid Parental Leave
• FSA and HSA with Employer Contribution
• Commuter Benefit Program
• Retirement Savings 401(k) WITH company match
• Employee Assistance Program
• Paid Time Off
• Discount Program
• Flexible Work Schedule