Senior Manager, Brand Partnerships & Innovation at The Wonderful Company | Los Angeles, CA | $150K/yr – $160K/yr

The Wonderful Company

Senior Manager, Brand Partnerships & Innovation

Los Angeles, CA (Hybrid)

$150K/yr – $160K/yrSenior Level7+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive FIJI Water’s brand partnerships and innovation strategy at a senior level to unlock growth across product, packaging, and consumer occasions.

Lead cross-functional brand planning, partnerships, and new product initiatives to accelerate growth.
Must-have: 7+ years in brand management/innovation with a track record of launches and partnerships.
Standout: Leadership across agencies, budgets, and strategic marketing initiatives.

Job Description

Responsibilities

Lead the 5-year brand planning process, including calendar development, cross-functional alignment, and execution of integrated marketing plans
Develop and maintain compelling brand positioning and USPs, ensuring consistency across all campaigns, packaging, and consumer touchpoints
Provide strategic and creative direction to the internal creative agency and external partners to ensure high-impact, insight-led marketing programs
Identify and drive innovation opportunities across product, packaging, formats, and consumer occasions to accelerate brand growth
Lead new product development initiatives from concept through commercialization, ensuring on-time launches and strong market positioning
Explore adjacent category opportunities and new consumption occasions that extend brand relevance and unlock incremental revenue
Partner with Consumer Insights, R&D, and Sales to translate trends, white space, and consumer needs into actionable innovation pipelines
Support the development of test-and-learn pilots, limited launches, and new go-to-market models
Collaborate with Retail Sales, On-Premise, eCommerce, and Trade Marketing to develop customer-specific innovation and growth initiatives
Support development of market-specific launches and commercialization strategies

Requirements

7+ years of brand management, innovation, or growth marketing experience within CPG, preferably food & beverage or premium consumer brands
Proven experience developing and executing strategic brand partnerships and/or sponsorships that drive brand equity and business growth
Proven track record leading new product launches and commercialization initiatives
Strong innovation mindset with experience identifying and scaling new growth platforms
Excellent project management and organizational skills with ability to manage complex, cross-functional initiatives
Strong analytical and strategic thinking abilities with a data-driven approach to decision-making
Experience developing creative briefs and guiding integrated marketing campaigns
Strong financial acumen and experience managing budgets and building business cases
Leads, coaches, and develops team members, fostering a high-performance culture and building strong leadership capability across the organization
Collaborative leadership style aligned with a team-first culture

Preferred

MBA preferred

Benefits

Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 24/7 online physician consultations virtual mental health resources life coaching engaging employee community groups cash rewards for healthy habits and fitness reimbursements library of on-demand fitness videos
Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For.

The Wonderful Company

Headquartered in Los Angeles, The Wonderful Company is a privately held $6 billion company dedicated to harvesting health around the world through its iconic consumer brands. The company’s 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios® is America’s No. 1 tree nut and America’s fastest-growing snack; Wonderful® Halos® is the No. 1 mandarin orange in America; POM Wonderful® is the No. 1 100% pomegranate brand in America; FIJI® Water is America’s No. 1 premium imported bottled water brand; JUSTIN® Wine has the No. 1 Cabernet Sauvignon in California; and Teleflora® is the world’s leading floral delivery service. The Wonderful Company’s connection to consumers has health at its heart and giving back at its core. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley.To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter, and Instagram. To view its Corporate Social Responsibility website, visit www.csr.wonderful.com.

Founded in 1979

Los Angeles, California, USA

5.5K employees (383 in marketing)

www.wonderful.com