Responsibilities

• Owns the development, implementation, and continuous evolution of X-energy's brand marketing strategy, plans, and processes, ensuring alignment with corporate positioning and business objectives.
• Sets strategic direction for growing brand awareness and expanding into new geographic and application segments, partnering with business development and executive leadership to attract new customers and strategic partners.
• Leads planning and execution of integrated, multi-channel brand campaigns, setting priorities and performance expectations to drive awareness and engagement across priority audiences.
• Owns content strategy and the editorial calendar for X-energy's owned channels (website, social media, email, etc.), setting standards for tone, quality, and cadence.
• Provides senior oversight of external agency partners, including scope, budget, and performance management, to ensure timely, high-quality, brand-aligned deliverables.
• Owns and evolves X-energy's brand guidelines and governance model, ensuring consistent application across all touchpoints and business units.
• Leads cross-functional development of creative assets in partnership with corporate communications and videography, providing creative direction and final approval.
• Evaluates, negotiates, and manages strategic marketing partnerships, assessing return on investment and strategic fit.
• Identifies and pursues external opportunities to promote X-energy's products and solutions, building relationships with media, industry, and partner organizations.
• Defines KPIs, reporting structures, and success metrics for the brand marketing function, and reports on brand health and campaign performance to executive leadership.

Requirements

• Bachelor's in marketing, communications, public relations, journalism, business, or other relevant fields; Master's degree a plus.
• Typically, twelve plus years in marketing or brand experience, including experience leading teams and/or managing significant marketing programs, ideally in energy or other B2B sectors.
• Proven expertise in brand strategy, storytelling, and campaign development, with a track record of leading successful, integrated brand initiatives.
• Excellent demonstration of communication skills, including working with technical personnel and executive leadership.
• Demonstrated experience managing budgets, external agencies, and cross-functional stakeholders.

Preferred

• Master's degree a plus.

Benefits

• X Energy, LLC offers a robust benefits package that includes a 401K plan with an employer match, Medical/Dental /Vision Insurance, Life and Disability Insurance, Paid Time Off, and a Tuition Reimbursement/Professional Development policy that supports the continuing education of our employees.