Responsibilities

• Lead integrated brand marketing plans for the Los Angeles market, from insight to execution.
• Drive culturally relevant storytelling across sport, music, fashion, and community.
• Build and manage partnerships with local creators, collaborators, and cultural leaders.
• Oversee brand activations, events, and experiential marketing initiatives from concept through delivery.
• Partner with Global and Geo Brand teams to align with seasonal priorities and brand direction.
• Collaborate cross-functionally with Product, Social, Communications, and Retail teams.
• Manage agency partners and guide creative development for local marketing initiatives.
• Measure campaign and activation performance, delivering clear insights and recommendations.
• Lead budget planning, forecasting, and resource allocation for Los Angeles brand marketing.
• Mentor and support teammates, fostering a collaborative and creative environment.

Requirements

• Bachelor’s degree in Marketing or a related field. Will accept any suitable combination of education, experience, and training.
• 8+ years of experience in brand marketing, cultural marketing, or related fields.
• Strong understanding of Los Angeles culture across sport, music, fashion, and community.
• Demonstrated experience leading integrated marketing campaigns and cultural activations.
• Proven ability to build and sustain partnerships with creators, influencers, and cultural leaders.
• Strong communication, leadership, and project management skills.
• Experience managing agencies and creative development processes.
• Ability to navigate a fast-paced environment and manage multiple priorities.
• Passion for culture, creativity, and the Converse brand.
• This role requires relocation to the Los Angeles area.