Responsibilities
- Architect and scale new top-of-funnel channels, moving them from pilot tests to predictable revenue drivers with clear measurement frameworks connecting awareness to acquisition
- Execute fully integrated campaigns that flow from the first ad impression through landing pages, email nurture, and sales talk tracks, ensuring top-of-funnel bets don't stop at awareness
- Define how AI gets embedded into the brand marketing motion at a systems level, designing workflows for research, creative iteration, and performance analysis that make the function faster without sacrificing quality
- Establish measurement frameworks for brand success, tracking incrementality, lift, and business impact across channels including offline and broad-reach tactics
- Own the P&L for your channels, partnering with Analytics to validate efficiency and defend investment decisions with data
- Brief, iterate with, and push the Creative and Brand teams toward breakthrough work that authentically represents GlossGenius to the service business owners we\'re trying to reach