Responsibilities

• Lead, manage, and develop a high-performing team of two direct reports.
• Act as the key Trade Marketing point of contact in NAM for global GTM and General Business Unit teams, ensuring the North American market needs are represented and addressed.
• Translate global campaigns into regionalized plans tailored to local market dynamics across in mall, OOH and partner locations
• Provide market insights and performance recaps to help shape future global campaign development and seasonal planning.
• Own the development and implementation of the North American Trade Marketing strategy.
• Partner with Sales, Retail, PR, and Brand Marketing team (GTM) to align plans to commercial priorities.
• Lead the development and execution of trade campaigns, in-store activations, product launches, and seasonal promotional programs.
• Manage the strategic support for retail expansion, new store openings, Franchise acquisitions and Wholesale partnerships aligning trade efforts to regional opportunities.
• Lead the end-to-end CO-OP marketing program across all eligible franchise and retail partners in North America, ensuring alignment with both local business goals and global brand guidelines.
• Oversee annual CO-OP budget planning, allocation, and reconciliation, working closely with Finance and Sales to ensure accurate forecasting and strategic investment.
• Develop and manage standardized CO-OP toolkits and asset packages to streamline execution while allowing for local adaptation alongside Creative team.
• Act as the primary liaison between Pandora and partners for CO-OP program education, onboarding, and ongoing support.
• Collaborate with global teams in Copenhagen to align on brand objectives, marketing calendar priorities, and creative asset delivery timelines.
• Drive innovation in CO-OP marketing by piloting new tactics (e.g., paid social, programmatic, OOH, influencer marketing) in partnership with high-performing accounts.
• Partner cross-functionally to deliver consumer-facing events, pop-ups, and experiential activations that support brand visibility and traffic.
• Ensure seamless execution by aligning with Visual Merchandising, Creative, Store Operations, and PR teams.
• Drive and scale tourism-focused marketing initiatives in partnership with retail and sales directors, ensuring alignment with regional opportunities and traveler behavior insights. Leverage data and local market intelligence to identify high-impact tourist corridors and tailor promotional efforts accordingly.
• Plan and support targeted activations and in-store experiences that appeal to tourist segments, including seasonal campaigns, geo-targeted offers, and bespoke programs
• Oversee the development and execution of Direct Mail campaigns, including segmentation strategy, creative development, and timing, to maximize relevance and drive in-store traffic during key retail periods (e.g., gifting moments, holidays, product launches).
• Partner closely with Ecom, Brand Marketing, and Creative teams to ensure direct mail and tourism activations are brand-aligned, measurable, and executed with excellence.

Requirements

• Proven Marketing & Retail Leadership: Significant experience as a Marketing and Retail leader, with mandatory background in retail, fashion, or CPG.
• Bachelor’s degree in Marketing or a related discipline; advanced coursework or certifications a plus.
• Trade Marketing Expertise: 8+ years of progressive trade marketing experience, ideally within a network of owned and franchised stores, including strong relationship-building with retailers and franchise owners.
• Strategic Mindset: Ability to translate brand vision and commercial goals into clear, actionable trade marketing strategies.
• Collaboration & Influence: Strong cross-functional partner who can align regional execution with global priorities and influence without direct authority.
• Exceptional Communication: Clear, confident communicator across functions, seniority levels, regions, and cultures (written, verbal, and visual).
• Results-Driven Approach: Highly focused on commercial performance, ROI, and continuous improvement.
• Agility & Adaptability: Thrives in a fast-paced, matrixed environment, comfortably navigating change and shifting priorities.
• Cultural & Market Awareness: Experience working across diverse markets, with sensitivity to local nuances and consumer behaviors.
• Project & Campaign Leadership: Proven ability to lead complex, multi-stakeholder campaigns from planning through execution.
• Attention to Detail: Ensures flawless execution across in-store, digital, and event activations.
• Ownership & Accountability: Takes full ownership of initiatives and consistently delivers results.

Nice To Have

• Global Brand Experience: Experience working with a global brand or organization is a strong plus.
• Customer-Centric Mindset: Passion for creating best-in-class consumer experiences at every touchpoint.

Benefits

• We Dare! We offer robust compensation package including base and bonus, a 401K plan to help you secure your financial future
• We Care! Pandora offers extensive benefits including: Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D, anniversary gift cards, recognition program and product discounts!
• We Dream! Pandora is fostering growth and crafting opportunities to support the business needs which learning and development programs, continuous feedback, LinkedIn learning, tuition reimbursement and more
• We Deliver! PTO Package including: Vacation, Personal, Sick, Celebration days and Paid Holidays