Senior Manager, Brand and Creative, Central Shared Services

New York City, NY (On-site)

$150K/yr – $195K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own global brand governance and enablement, balancing centralized standards with regional activation to ensure consistent, high quality brand outputs across channels.

  • Brand systems and tools: steward identity, templates, DAM, and guidance for broad adoption.
  • Central design and rollout: lead global communications and template design for cross‑platform consistency.
  • Regional alignment and support: drive central–regional collaboration and act as the brand query hub for stakeholders.

Job Description

Responsibilities

  • Steward the firm’s global brand system, including visual identity, templates and guidance, supporting consistent, high-quality application across channels and formats.
  • Manage and optimize brand tools and platforms (including the DAM and workflow tools), supporting adoption and correct use through guidance and enablement.
  • Support regional activation while promoting strong central–regional alignment.
  • Provide advice and guidance on design quality, visual hierarchy and appropriate brand application across outputs.
  • Support effective application of brand across digital channels, including consideration of SEO, GEO, content structure and performance.
  • Lead the design and delivery of centrally‑produced global communications ensuring high design quality and strong brand alignment across global outputs.
  • Act as a central point of support for brand‑related queries and edge cases, helping to identify issues early and support appropriate resolution with relevant stakeholders.
  • Maintain and evolve the firm’s brand guidance, tools and assets in partnership with regional teams and relevant stakeholders as required, ensuring they remain current and easy to apply.
  • Lead the design, development and rollout of templates across key platforms (including Microsoft Office), supporting consistent application of the firm’s brand.
  • Oversee delivery of GSC marketing services in Manila, ensuring clear briefs and priorities, adherence to agreed requirements, SLAs and quality expectations, and maintaining reporting, training and continuous service improvement.

Requirements

  • Significant experience in brand management and design leadership (10+ years) within a complex, global organization (law firm or professional services environment preferred).
  • Proven experience working within brand governance models at scale, balancing global consistency with regional flexibility.
  • Strong understanding of brand systems, visual identity and communications design, with a good eye for layout, hierarchy and clarity.
  • Experience managing brand tools and platforms (including DAMs), ensuring effective adoption and use across teams.
  • Advanced proficiency across the full Adobe Creative Suite, with strong command of content production, digital experience and workflow platforms (including Riverside FM, Mediasterling, Ceros and Adobe Workfront).
  • Proficient in Microsoft Office, particularly PowerPoint, with experience leading the design and rollout of templates to support consistent outputs across the firm, and confident working across broader technology stacks, with the ability to quickly adopt and apply new tools.
  • Working knowledge of HTML, SEO and GEO.
  • Collaborative, enabling style with a strong client service focus and ability to build effective stakeholder relationships.
  • Delivers high-quality outcomes in a fast-paced environment, managing competing priorities with sound judgement.
  • Experience managing and developing creative professionals.
  • Comfortable operating at both strategic and hands‑on levels.
  • Demonstrates an AI-aware mindset, identifying opportunities to leverage emerging tools and technologies to improve efficiency, scale content production and enhance ways of working.
  • High degree of intellectual curiosity and a mindset of continuous learning.

Nice to have

    Benefits

    • Benefit packages include access to three medical plans, dental, vision, life, and disability insurance.
    • Employees can also access pre-tax benefits such as health savings and flexible spending accounts.
    • Norton Rose Fulbright helps provide financial security by allowing employees to participate in a 401(k) savings plan and profit-sharing plans if eligible.
    • Full- time employees are eligible to access fertility benefits designed to support fertility and family-forming journeys.
    • we offer a competitive paid time off plan, which provides a minimum of 20 days off based on your role and tenure with the firm.
    • the firm offers a generous paid parental leave benefit allowing parents to take a minimum of 14 weeks of paid leave to bond with your newborn, or adopted child(ren).
    • Employees are also entitled to 11 Firm holidays.
    Norton Rose Fulbright logo

    Norton Rose Fulbright

    Norton Rose Fulbright provides a full scope of legal services to the world’s preeminent corporations and financial institutions. Our global law firm has more than 3,000 lawyers advising clients across more than 50 locations worldwide, including Houston, New York, London, Toronto, Mexico City, Hong Kong, Sydney and Johannesburg, covering the United States, Europe, Canada, Latin America, Asia, Australia, Africa and the Middle East. We are recognized for our client service in key industries, including financial institutions; energy, infrastructure and resources; technology; transport; life sciences and healthcare; and consumer markets. Our sector focus extends across our locations and gives us the ability to transcend traditional law firm boundaries, allowing our lawyers to interconnect and share knowledge across jurisdictions, practice groups and regulatory fronts to provide an integrated and streamlined service globally. Wherever we are, we operate in accordance with our global business principles of quality, unity and integrity. We aim to provide the highest possible standard of legal service in each of our offices and to maintain that level of quality at every point of contact.

    Founded in 2011
    GBR
    9K employees

    Traffic Signals

    Monthly Visitors
    335.7K
    Traffic Source Mix
    Search
    60.5%
    Direct
    32.4%
    Referral
    5.3%
    Social
    1%
    Paid
    0.8%

    Headcount Trend

    Current headcount: ~9K

    Marketing Team

    Marketing Roles Posted (Last 30 Days)
    2

    Recent News