Senior Manager, B2B Marketing at Weber Shandwick | Baltimore, MD | $80K/yr – $95K/yr

Weber Shandwick

Senior Manager, B2B Marketing

Baltimore, MD (Hybrid)

$80K/yr – $95K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own integrated B2B marketing strategy for high impact campaigns and ABM, coordinating cross-functional teams to drive demand, nurture leads, and strengthen client advisory impact.

Strategy ownership: Architect multi-channel demand gen and ABM programs for major campaigns and launches.
Channel execution: Align marketing automation, paid media, content, and SEO/SEM to drive results.
Client advisory: Serve as senior digital strategist for key clients and build trusted relationships.

Job Description

Own integrated B2B marketing strategy for high impact campaigns and ABM, coordinating cross-functional teams to drive demand, nurture leads, and strengthen client advisory impact.

Responsibilities: Develop & Lead Strategy: Architect and implement integrated B2B marketing strategies for major campaigns and product launches, with a focus on demand generation, lead nurturing, and Account-Based Marketing (ABM).
Responsibilities: Execute Across Channels: Oversee the execution of digital campaigns, including marketing automation, paid media, content marketing, and SEO/SEM, ensuring all channels work together to drive results.
Responsibilities: Serve as a Client Advisor: Act as the primary digital marketing strategist for key clients, providing senior-level counsel and building strong, trusted relationships.
Responsibilities: Manage Integrated Projects: Manage project timelines, budgets, and staffing for complex digital initiatives, coordinating across internal creative, paid media, and analytics teams to ensure flawless delivery.

Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.  Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms

Founded in 2001

New York, NY, US

4.4K employees (1,170 in marketing)

www.webershandwick.com