Senior Manager - B2B Content Site Strategy & UX at American Express | New York, USA | $104K/yr – $175K/yr

American Express

Senior Manager - B2B Content Site Strategy & UX

New York, USA (Hybrid)

$104K/yr – $175K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own and lead the B2B Content Site Strategy & UX, aligning business goals, customer insights, and technical delivery to drive engagement and conversions.

Define end-to-end site strategy and KPI-driven roadmap.
Lead cross-functional delivery across engineering, product, agencies, and content teams.
Translate research, analytics, and experiments into measurable optimization and personalization.

Job Description

Responsibilities

Define and lead the end-to-end site strategy and UX roadmap, aligning business goals, customer insights, SEO priorities, and technical capabilities into a clear, KPI-driven plan.
Own the strategy and execution of prospect and customer journey design across the content site — partnering with the Content Strategy & Production and Acquisition teams to drive engagement and nurture audiences down funnel.
Lead cross-functional delivery across agency partners, engineering, and product ownership to translate strategy into prioritized backlogs, sprint execution, and on-time delivery.
Translate research, behavioral analytics, and experimentation (A/B testing, heatmapping, usability testing) into actionable feature enhancements, personalization strategies, and measurable optimization plans.
Oversee site architecture, taxonomy, tagging, governance, and platform strategy (AEM, integrations, migrations, performance, security), ensuring scalability, compliance, accessibility (WCAG), and technical SEO excellence.
Deliver executive-ready reporting and forward-looking insights, clearly articulating site performance, experimentation outcomes, and growth opportunities to senior leadership.
Manage one direct report, who acts as the site PO and is responsible for roadmap execution.

Requirements

5+ years of relevant experience in web strategy, digital product management, UX, or content platform leadership within complex, matrixed organizations.
Proven ability to translate business strategy and customer needs into scalable digital roadmaps and intuitive user experiences.
Experience in CMS platforms, technical SEO, analytics tools, modern web architecture, and agile product delivery models.
Experience leading cross-functional teams (engineering, product, agencies, SEO, content) and influencing stakeholders at all levels.
Demonstrated expertise in experimentation (A/B testing), data analysis, and performance reporting tied to KPIs and conversion metrics.
Exceptional communication, executive presence, and documentation skills, with the ability to operate comfortably in ambiguity and drive clarity across stakeholders.

Preferred

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site

American Express

4.1 Glassdoor

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US

79K employees (3,751 in marketing)

www.americanexpress.com

81% recommend to a friend

88% CEO approval