Responsibilities

• Advertising Strategy Development & Execution - Develop and execute comprehensive advertising strategies across PPC and DSP channels for Amazon 1P and 3P to drive traffic, maximize ad sales, and boost overall profitability.
• Lead media planning and execution for campaigns across Amazon DSP, Sponsored Products, Sponsored Brands, and Sponsored Display, adapting strategies to meet each unique regional marketplace requirement.
• Set up, monitor, and optimize campaigns to ensure performance goals are met, including brand visibility, conversion rates, ROI, and New-to-Brand (NTB) metrics.
• Campaign Optimization & Performance Analysis - Leverage Amazon tools (Brand Analytics, AMC, Ad dashboards) and marketplace-specific data to make data-driven adjustments to improve campaign effectiveness on a daily, weekly, and monthly basis.
• Conduct robust keyword research, audience segmentation, and bid optimization to enhance targeting, reach, and relevance across all live campaigns.
• Perform rigorous A/B testing and ongoing analysis to identify opportunities for campaign improvements and conversion optimization.
• Lean in and challenge external agencies and third-party measurement tools to ensure data integrity, optimal performance, and forward motion.
• Cross-Functional Collaboration & Partnership Management - Collaborate closely with Amazon Representatives and brand leaders to align advertising efforts with broader brand objectives and marketplace strategies.
• Partner with cross-functional teams, including Brand Managers, Content, Creative, Social, and Sales, to ensure cohesive messaging and seamless execution across digital channels.
• Coordinate with external advertising agencies, creator partners, and country-specific marketplace aggregators, leveraging their insights and resources to optimize campaign performance.
• Data-Driven Reporting & Insights - Regularly analyze campaign performance data to effectively communicate actionable insights and strategic recommendations to stakeholders.
• Track core KPIs and report on media performance, identifying trends, gaps, and areas for improvement to support revenue growth and maximize budget efficiency.
• Present key findings, data stories, and strategic recommendations to senior leadership, highlighting initiatives that drive measurable impact across global marketplaces.

Requirements

• 2-4 years of direct Amazon Advertising Management experience across both 1P (Vendor Central) and 3P (Seller Central).
• Deep, extensive knowledge of the Amazon advertising ecosystem, including hands-on experience setting up, managing, and optimizing DSP, Sponsored Products, Sponsored Brands, and Sponsored Display.
• Proven ability to work with advanced Amazon measurement tools such as Amazon Marketing Cloud (AMC) and Brand Analytics.
• A strategic, data-driven mindset with a proven ability to "tell the data story" and translate complex metrics into actionable insights for senior leadership.
• Advanced proficiency in Microsoft Excel (specifically lookups, pivot tables, and charts) and PowerPoint for high-level data manipulation and reporting.
• Strong collaboration skills with experience managing external agencies, third-party vendors, or marketplace aggregators.

Benefits

• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands
• Hybrid Work Model - 3 days office/2 days home