Senior Manager of Alliances Marketing

Palo Alto, CA (On-site)

$147K/yr – $231K/yrSenior LevelFull time

Posted 1 day ago

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Job Summary

Owns the partner marketing strategy and cross-functional GTM execution, driving differentiated positioning, asset development, and revenue-focused initiatives with a market-centric approach.

  • Defines strategy and messaging for key partners
  • Collaborates with GTM teams to manage budgets and enable revenue growth

Job Description

Responsibilities

  • Help craft an inspiring and dynamic partner marketing strategy, positioning and messaging that is unique and sets HP apart from the competition.
  • Demolish barriers and silos to create a consolidated strategy that empowers GTM execution.
  • Develop and evangelize simple/clear assets that outline the value proposition, narrative, and messaging to drive common, globally understood initiatives.
  • Partner with Marketing, Business Units, and Category teams to build a clear marketing vision and strategy for key partners that delivers a distinct, differentiated, and relevant positioning in the market.
  • Strategically prove concepts that will expand opportunities for our partnerships and deliver mutual benefit.
  • Work closely with GTM teams to drive efficient strategies, manage budgets, support revenue generation and sales growth with a market centric approach.
  • Cultivate excitement internally for our team’s efforts.

Requirements

  • Minimum of 10 years in B2C and B2B marketing roles.
  • Someone with experience in or extreme curiosity about Artificial Intelligence and uncovering what it can and will do for people.
  • Imagination coupled with relentless results-orientation.
  • Expertise in value proposition development, campaign creation and execution.
  • Experience in working closely with GTM teams to design and deliver with relevant impact.
  • Storyteller, narrator, crafter of connections.
  • Agile, flexible, adaptable, and comfortable navigating ambiguity
  • A collaborative leader who is experienced and comfortable working in a matrix structure.
  • Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
  • Typically has 10+ years of job-related experience or 8-10 years of management experience, preferably in marketing, partner, sales, industry, channel , or a related field.

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave (US benefits overview)
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HP

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HP is redefining the future of work through technology.

Founded in 1939
Palo Alto, California, USA
139K employees (7,568 in marketing)
82% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
58.3M
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
53.3%
Direct
39.7%
Referral
4.7%
Social
0.3%
Paid
1.8%

Headcount Trend

Current headcount: ~139.5K

Marketing Team

Marketing Team Size
5,156 (4% of company)
Median Career Experience
20 years
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$5.3B
Last Raise
$1B
Post IPO Debt, 11 months ago

Funding History

  • Apr 2025
    Post IPO Debt • $1B
  • Aug 2024
    Grant • $50M
  • Apr 2022
    Post IPO Equity • $4.2B

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