Responsibilities

• Lead marketing strategy, positioning, and messaging of new marquee global benefits for premium products to drive awareness, distinction, and usage for Visa clients and with Visa cardholders.
• Identify white-space opportunities and develop action plans in response to competitive moves to drive category distinction and product superiority.
• Collaborate with Sponsorships, Marketing Services, and the Global Benefits Team to lead and optimize the product-marketing experiences strategy in music, dining, sports, and entertainment to define the spaces and places the Visa Infinite brand and proposition should be deployed.
• Work with Insights & Analytics, and external partners to deeply analyze global affluence changes and partner with Global Product to inform cardholder benefit acquisition and optimization.
• Innovate the Visa Infinite brand by anticipating consumer trends and applying insights to build actionable strategies that improve brand preference & usage for this segment.
• Develop and optimize marketing strategy for new branded benefits programs and benefits delivery platforms for Visa Infinite to elevate premium offerings through a B2B2C model.
• Support the advancement of an innovation agenda that moves premium marketing and the Visa Infinite brand into new use cases in AI, platforms, partnerships, talent, and channels.
• Lead marketing strategy to pilot new premium propositions & activations and write briefs for Creative Team to concept breakout ideas that generate Issuer demand and Cardholder preference.
• Deliver world class marketing strategy execution for Global Product & Regional Marketing Teams
• Establish an ongoing and optimized global product marketing launch and benefits amplification strategy, including toolkits, playbooks, and multi-seasonal plans for marketing teams.

Requirements

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD Preferred
• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• Travel Requirements: This position requires travel 5-10% of the time.
• Work Hours: Varies upon the needs of the department.
• This position is not eligible for Sponsorship.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.