Responsibilities

• Lead the development and execution of integrated activation plans for product launches, growth initiatives and strategic campaigns.
• Translate marketing strategies into actionable communication and engagement programs across multiple channels.
• Ensure campaigns are effectively activated across customer, sales, professional education, and commercial touchpoints.
• Drive consistency in customer experience, messaging, and brand expression across all activation efforts.
• Develop and lead internal and external communications strategies aligned to business and marketing priorities.
• Partner with Corporate Communications, Product Marketing and Marketing Services teams to create coordinated communication plans.
• Support leadership communications, launch communications, and customer-facing messaging.
• Own Joint Reconstruction social and digital activation strategy in partnership with Product Marketing and the Corporate Communications team
• Develop channel strategies and content deployment plans across platforms such as LinkedIn, websites, digital campaigns, and other approved professional channels.
• Partner with communications, digital teams, and agencies to drive audience engagement and content performance.

Requirements

• Bachelor's degree required.
• Degree in Marketing, Communications, Digital Marketing, Business Administration, or related field preferred.
• MBA or advanced degree preferred.
• 10–12+ years of progressive experience in marketing, communications, digital marketing, campaign activation, or related commercial functions.
• Demonstrated success leading integrated marketing campaigns and omnichannel activation strategies.
• Experience partnering with communications teams, digital marketing organizations, and external agencies.
• Healthcare, medical device, pharmaceutical, or life sciences experience strongly preferred.
• Experience working in complex, matrixed organizations with multiple stakeholders.
• Strong strategic thinking and business acumen.
• Exceptional communication and storytelling skills.

Preferred

• Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Content Management, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Design Mindset, Developing Others, Execution Focus, Financial Analysis, Inclusive Leadership, Innovation, Interpersonal Influence, Leadership, Operational Excellence, Sales Promotions, Tactical Planning, Vendor Management