Responsibilities

• Develop and manage account-based marketing plans for priority home-building accounts.
• Research target companies, executives, business needs, markets, and relationship opportunities.
• Create personalized campaigns across email, digital advertising, content, events, direct outreach, and executive communications.
• Generate qualified meetings and business opportunities for New Home Star leadership.
• Build long-term relationships with prospects, clients, and industry partners.
• Prepare executives for meetings with account research, insights, and recommended messaging.
• Strengthen New Home Star’s B2B brand and position the company around revenue performance.
• Use CRM, automation, analytics, and AI tools to prioritize accounts and improve personalization.
• Track account engagement, qualified opportunities, pipeline, and campaign performance.
• Partner with marketing, business development, technology, and executive leadership.

Requirements

• Experience: 7+ years of experience in B2B marketing, account-based marketing, business development, brand strategy, or a related field.
• Experience marketing to a defined group of high-value accounts.
• Strong executive communication, presentation, writing, and relationship-building skills.
• Experience with CRM, marketing automation, analytics, and digital marketing tools.
• Ability to connect marketing activity to qualified opportunities and revenue.
• Home-building, real estate, SaaS, consulting, or professional-services experience preferred.
• Tech-Savvy: Proficient in MS Office Suite, Google platform , and AI-driven tools is a plus.
• Education: Bachelor's degree or higher preferred.

Benefits

• comprehensive benefits package including medical, dental, vision, 401(k) with match, paid time off, and more.