Responsibilities

• Define the B2B lifecycle strategy, journey architecture, audience framework, communication principles, and roadmap across prospect and customer stages.
• Design nurture and activation programs that respond to fit, persona, segment, product interest, engagement, intent, and sales status rather than relying on one generic journey.
• Partner with RevOps, Data, Web, SDR, Sales, and Product teams to establish reliable triggers, scoring inputs, routing logic, suppression rules, exits, and service levels.
• Work closely with the Lifecycle Marketing Manager to translate strategy into clear program requirements, content needs, build plans, QA standards, and launch sequencing.
• Own the lifecycle experimentation agenda across segmentation, messaging, cadence, content, channel, triggers, and CTAs, using results to continuously improve journeys.
• Develop the measurement framework across reachable audience, engagement quality, progression, conversion, velocity, pipeline, adoption, retention, and incremental impact.
• Improve database health and addressability by partnering on acquisition quality, enrichment, consent, deliverability, governance, and audience hygiene.
• Build durable lifecycle playbooks and governance that balance personalization, operational simplicity, customer trust, and scalable execution.

Requirements

• 10+ years of experience in B2B lifecycle, CRM, retention, growth, or marketing automation, with ownership of complex, multi-stage customer journeys.

Preferred

• Marketo and Salesforce experience is valuable, though strong equivalent experience welcome.