Responsibilities

• Own strategy, execution and optimization of customer retention for our agency clients, including direct accountability for email and SMS
• Maintain and optimize the customer lifecycle roadmap and documentation for future team expansion
• Core KPIs include email, SMS, and push notification engagement rates, revenue, and customer repeat purchase rates
• Partner with our paid media teams, creative division, and data analysts to optimize and personalize the customer journey, developing strategies that deliver the right message to the right person, at the right time
• Optimize audience segmentation to increase customer repeat purchase rates, LTV, and engagement
• Manage and grow the email, SMS subscriber database for clients, and turn users into advocates
• Own reporting for Retention Marketing clients through the support of the data team, and create value for our clients through the use of dashboards to communicate results
• Familiarity with leveraging AI tools and technologies to enhance personalization, segmentation, and overall lifecycle marketing performance

Requirements

• 5+ Years of experience in customer lifecycle marketing for D2C eCommerce brands
• Successful track-record of developing marketing strategies, executing, measuring, and delivering on performance targets
• Knowledge of direct-to-consumer eCommerce, retention marketing trends, and Email/CRM technologies
• Strong communication skills both written and verbally to present your marketing initiatives and inform internal and external stakeholders of the marketing plan, objectives and results
• Strong analytical skills with proven ability to turn large amounts of data into actionable initiatives (including both quantitative and qualitative data)
• Experience with testing methodology and experience driving results through analytics
• Experience partnering with Creative teams to develop marketing assets
• Understanding the customer mindset to deliver exceptional customer experiences
• Demonstrated ability to project manage cross-functional initiatives, from strategy through execution, with clear timelines, deliverables, and stakeholder alignment
• Meticulous attention to detail and ability to manage multiple projects simultaneously without compromising quality or deadlines

Benefits

• Excellent Health Benefits (health, dental, and vision)
• 401K + company match
• Unlimited Vacation Policy
• Paid Sick Leave
• 2PM Fridays each week
• $300/ year to equip your work space with new equipment
• $30/ month for home internet
• We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.