Responsibilities

• Own and execute nurture and re-engagement cadences for existing marketing campaign leads, advancing them from MQL to SQL in line with defined SLA timing.
• Monitor the existing MQL pool and proactively identify dormant or stalled leads for renewed outreach and re-scoring.
• Partner with product marketing owners to draft and refine nurture emails targeting leads already in the pipeline, with all messaging reviewed and approved before send.
• Configure, deploy, and maintain the AI chatbot on high-intent pages to re-engage returning visitors from the existing lead base and accelerate qualification.
• Build and manage Zapier workflows that keep existing lead records and engagement signals synced into Salesforce, ensuring lead data remains accurate and timely throughout the qualification process
• Plan and run A/B tests on nurture email subject lines and content to improve open, click-through, and MQL-to-SQL conversion rates.
• Support digital nurture execution for account-based marketing (ABM) programs focused on existing target accounts already in the funnel.
• Monitor, analyze, and report on lifecycle KPIs such as MQL-to-SQL conversion rate, email engagement, and chatbot re-qualification rate.
• Research, implement, maintain, and optimize the lifecycle marketing technology stack (Salesforce Marketing Cloud, Groove, Zapier).
• Collaborate with the broader product marketing and sales teams to align lead nurture priorities with vertical focus areas.