Responsibilities

• Own and evolve the loyalty and CRM strategy, including the subscription lifecycle vision, member personalization strategy, and long-term roadmap.
• Develop and manage a multi-quarter testing and learning agenda to continuously improve member engagement and retention.
• Identify and prioritize high-impact opportunities across member acquisition, onboarding, box customization, and reactivation.
• Oversee the design and execution of complex, automated lifecycle journeys across Iterable and other engagement platforms.
• Lead audience strategy and segmentation frameworks to drive box add-ons, membership upgrades, and referral behavior.
• Ensure seamless orchestration of omnichannel campaigns across email, SMS/MMS, and the logged-in member experience.
• Own conversion from channel to site.
• Establish and monitor KPIs and success metrics focused on churn reduction, LTV, and member health.
• Lead advanced experimentation strategies (A/B, multivariate testing) and translate insights into scalable improvements.
• Partner with analytics teams to enhance customer data architecture and predictive modeling (e.g., churn propensity).

Requirements

• 6–8+ years of experience in CRM, loyalty, lifecycle marketing, or related roles.
• Proven experience owning CRM strategy and roadmap development in a DTC or Subscription environment.
• Deep expertise in marketing automation platforms (Iterable required).
• Extensive experience in audience segmentation, journey orchestration, and retention strategy.
• Demonstrated success leading testing and optimization programs at scale.
• Experience working in e-commerce, subscription services, food/beverage, or premium consumer brands.
• Strong understanding of customer data architecture, personalization, and martech ecosystems.
• Experience with AI/ML-driven marketing or recommendation engines preferred.
• Proficiency in analytics, reporting, and translating data into actionable insights.
• Strong project management and roadmap planning capabilities.
• Strategic thinker with a strong business acumen and a growth mindset.
• Exceptional communication and stakeholder influence skills.
• Ability to lead through ambiguity and drive change across cross-functional teams.
• Passion for the Wild Alaskan Company mission, sustainable food systems, and brand building.

Preferred

• Comparable depth of professional experience and transferable skills

Benefits

• health, vision, and dental insurance
• 401k
• PTO, safe/sick time, vacation
• parential leave
• and more
• delicious box of free fish every month