Responsibilities

• Own all new business email and CRM lifecycle programs, including nurture strategy, audience design, journey logic, and ongoing optimization.
• Build lifecycle foundations from scratch, creating the programs, segmentation approach, and operating rhythm needed to support a scalable prospect journey.
• Design, launch, and optimize campaigns that use personalization, segmentation, and automation to improve engagement, conversion, and pipeline influence.
• Write and refine compelling email messaging that helps buyers understand SEON’s value, differentiators, and use cases across personas, industries, and segments.
• Partner with Content and Product Marketing to identify messaging gaps and translate complex product information into practical, high-performing campaigns.
• Develop hypotheses, run experiments across content, timing, targeting, and journey logic, and use results to improve lifecycle performance over time.
• Build clear reporting that shows campaign performance, engagement trends, and how nurture contributes to broader revenue outcomes.
• Work closely with Operations and Data teams to improve the CRM inputs that power strong segmentation, including areas like role, region, vertical, and company profile.
• Help shape the CRM and lifecycle infrastructure so programs are scalable, data quality is strong, and execution is efficient.
• Bring urgency and momentum to execution, balancing thoughtful strategy with the pace needed to get high-quality programs live quickly.

Requirements

• 5+ years of experience owning CRM or lifecycle marketing programs in a B2B SaaS or similar digital environment.
• Proven experience building or significantly rebuilding lifecycle, nurture, or email programs rather than only optimizing a mature system.
• Strong email writing and messaging skills, with the ability to turn complex product information into clear, effective campaigns.
• Deep experience with segmentation, journey design, and behavioral targeting.
• Strong analytical judgment and confidence evaluating campaign performance, buyer behavior, and lifecycle impact.
• Experience working in CRM and marketing automation platforms, with the ability to use data to inform targeting, reporting, and optimization.
• Ability to work cross-functionally with Content, Product Marketing, Operations, and Data to bring programs to life.
• A strong bias toward action, with the urgency and ownership mindset to move quickly while maintaining quality.

Preferred

• Experience with tools such as HubSpot, Hockeystack, Dreamdata, or similar attribution and lifecycle platforms.
• Experience marketing to multiple personas, verticals, or company segments within a complex B2B environment.
• Comfort using AI tools to improve speed and workflow while maintaining strong judgment, product understanding, and message quality.