Responsibilities

• Own the retention and LTV lifecycle strategy across email, SMS, and push in Iterable
• Build and manage key member moments including: Onboarding and first-visit activation sequences
• Prescription refill and medication adherence reminders
• Renewal and pre-renewal engagement programs
• Win-back and churn-prevention flows
• Cross-sell and expansion campaigns (additional pets, supplements, program upgrades)
• Define and monitor cohort-level retention metrics: renewal rate, churn, visit frequency, refill rate, LTV
• Partner with data and engineering to build the segmentation and triggers needed for behavior-based messaging
• Develop a testing roadmap for offers, timing, cadence, and content that measurably improves retention
• Partner with CX and clinical teams to ensure member messaging reinforces the vet relationship and drives real health outcomes

Requirements

• 5+ years of lifecycle or CRM marketing experience with a focus on retention, engagement, or LTV
• 3+ years of hands-on Iterable (Klaviyo, Braze, or similar) experience required (journeys, triggers, segmentation, A/B testing) Strong command of retention analytics: cohort analysis, churn modeling, LTV measurement Experience owning renewal or subscription retention metrics with direct accountability for results Comfort partnering with data teams on segmentation, event tracking, and reporting Extremely detail-oriented with strong QA instincts Clear, persuasive writing style that balances helpfulness with Dutch's warm, trustworthy voice Ability to manage multiple programs simultaneously in a fast-moving environment A bias toward action: ship, learn, iterate

Preferred

• Experience in subscription, DTC, or consumer health/wellness
• Familiarity with predictive churn models or propensity scoring
• HTML knowledge for email troubleshooting
• Experience with medication adherence, healthcare, or compliance-sensitive messaging

Benefits

• Remote working location
• Health, dental and vision insurance
• Flexible PTO
• 401k plan
• Robust holiday schedule
• Growth opportunities!