Responsibilities

• Define the lifecycle marketing roadmap from acquisition through retention and drive execution against it.
• Build segmented, personalised campaigns across email, SMS, and direct channels: track CAC, ROI, and LTV to optimize performance.
• Lead working sessions with product, analytics, creative, and clinical teams to align on priorities and timelines.
• Design and run A/B tests to improve messaging, creative, and targeting.
• Map the customer journey end to end; identify gaps and build action plans to close them.
• Own the lifecycle marketing infrastructure, including Salesforce Marketing Cloud, ensuring programs, automation, and data flows support client acquisition, engagement, and retention.

Requirements

• 7 plus years in lifecycle, CRM, or retention marketing with experience owning lifecycle strategy end-to-end
• Bonus experience: Healthcare or another high-compliance industry
• Hands-on experience with tools like Salesforce Marketing Cloud (SFMC), HubSpot, Marketo, etc.
• Data-driven mindset: comfortable pulling reports, interpreting data, and turning insights into action.
• Result-oriented: you hold yourself accountable to performance goals.
• Superior project management skills: you can hold multiple workstreams, stakeholders, and deadlines in your head at once.

Preferred

• Bonus experience: Healthcare or another high-compliance industry

Benefits

• An amazing team culture
• Professional development & advancement opportunities
• 401K with a 3% employer match
• Healthcare, Dental, Vision, and life insurance benefits
• Paid time off and paid holidays
• Professional EAP program for team members & household
• Additional coverage options available, such as Short Term Disability, Long Term Disability, and Group Accident Insurance