Responsibilities

• Be a thought leader for lifecycle at Kikoff — setting the strategy and standards the team executes against, and raising the bar on what we test and how we measure it
• Expand our lifecycle programs to deepen engagement across a growing feature set, identifying where new products and use cases create untapped opportunities to drive value
• Increase retention and drive higher customer lifetime value
• Ship and test at high volume, running a rigorous split-testing program that produces conclusive results rather than directional signals
• Build AI-assisted workflows into how the team operates — creative production, audience building, campaign QA, performance summarization, post-test analysis — so the program's output compounds without growing headcount
• Advance our personalization capabilities from rules-based branching toward model-driven content selection, delivering the most relevant message to each user at the moment it will land best
• Improve the segmentation, cadence, timing, and touchpoint mix of our comms
• Mentor junior teammates through direct feedback, reusable frameworks, and leading by example

Requirements

• 5+ years driving toward growth goals under set targets and timelines in a lifecycle or CRM role
• A thought leader others look to for the point of view — you've shaped lifecycle strategy for an organization, not just executed against someone else's roadmap
• A fast-moving, detail-oriented, data-driven executor with an ownership mindset
• Deep hands-on experience with Iterable, Braze, Customer.io, or similar CRM tools
• Fluent with AI tools in your day-to-day workflow — you've used them to write, analyze, build, or automate, and you have opinions about where they work and where they don't
• Robust experience working with customer and user event data, and marrying it to well-designed, targeted campaigns
• Able to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
• Comfortable juggling multiple projects and executing on schedule at high velocity
• Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
• Understanding of hypothesis-driven A/B, MVT, and holdout testing, with the ability to analyze results and pull out learnings that inform future tests

Preferred

• Experience in fintech or D2C is a bonus