Senior Lifecycle Marketing Manager at Docusign | San Francisco, CA

Docusign

Senior Lifecycle Marketing Manager

San Francisco, CA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Owns email-driven lifecycle expansion for existing customers and routing to Sales with an AI-first approach.

Lead ownership of email-driven expansion and routing to Sales
Must-have: 8+ years lifecycle marketing in fast-growth B2B SaaS
Standout: AI-first mindset with collaboration with data/science

Job Description

Responsibilities

Own the strategy and execution of expansion programs across email and in product for existing customers, focusing on maximizing lifetime value and driving net new contract growth
Deploy "Agentic" AI email workflows (triggered by real-time usage data, mid-term milestones, and renewal windows) that autonomously move customers through the sales funnel
Use email as the engine for routing high-propensity leads to the Sales team
Define the email touchpoints that qualify leads and collaborate on incentive experiments to boost conversion
Partner with Data Science to operationalize propensity models, using them to intelligently route customers to either automated self-service paths or Sales-assisted interactions
Drive the adoption of existing self-service tools (automated renewals, license management) and lead the go-to-market strategy for new product feature launches
Protect gross retention rates by building proactive "save" journeys for both administrators and end-users to ensure long-term account health
Act as the connective tissue between segment-specific marketing and the broader growth squads to ensure a unified customer experience
Lead a rigorous email testing roadmap—including A/B testing copy, design, timing, and holdout groups—to prove incremental revenue impact

Requirements

8+ years of experience in lifecycle marketing, with a heavy emphasis on email marketing at a fast-growth B2B SaaS company
Experience with enterprise-grade Marketing Automation Platforms (MAP) to build multi-stage, branching logic journeys

Preferred

Experience with marketing personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
Experience working in a Product-Led Growth model and an understanding of B2B SaaS
Ability to think strategically about how AI can transform marketing processes—driving programs from inception to execution to analysis with an AI-first mindset
Passion for staying ahead of AI trends and a track record of piloting new technologies to drive competitive advantage
Comfort working with data using SQL to pull, analyze, and interpret marketing and product performance insights
Experience using generative AI and predictive analytics to automate copy generation and personalize email content at scale
Proven track record of partnering with Sales and Success teams to build lead routing and handoff triggers via email
Ability to dive into email performance metrics and behavioral data to segment audiences and forecast revenue impact
Ability to craft compelling, action-oriented email copy that aligns with brand voice while driving high conversion rates

Benefits

Global benefits provide options for the following:
- Paid Time Off: earned time off, as well as paid company holidays based on region
- Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
- Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
- Retirement Plans: select retirement and pension programs with potential for employer contributions
- Learning and Development: options for coaching, online courses and education reimbursements
- Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Docusign

3.6 Glassdoor

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign IAM, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

Founded in 2003

San Francisco, California, USA

8.1K employees (418 in marketing)

www.docusign.com

61% recommend to a friend

49% CEO approval