Responsibilities

• Own, optimize, and expand lifecycle journeys across Growth's highest-priority programs — using data, experimentation, and AI to design smarter member experiences from enrollment through long-term engagement.
• Own and drive business metrics, with a focus on increasing lifecycle's measurable contribution to member growth, retention, and revenue.
• Identify, test, and scale new channels — including SMS, RCS, and emerging in-app surfaces — to deepen member engagement and expand lifecycle's reach.
• Leverage new personalization capabilities in Braze or through third-party solutions (AI experience preferred) with large upside potential for marketing
• Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns for performance and impact
• Work with analytics to measure and socialize findings and develop next steps toward bigger wins
• Partner with team members to develop and deliver on shared strategies for large cross-functional initiatives

Requirements

• 8+ years of lifecycle marketing experience, with a demonstrated track record of owning strategy — not just execution — across multi-channel programs (email, push, SMS, in-app).
• Strong self-starter with ability to set goals, handle rapidly shifting priorities and timelines, and think critically to develop creative solutions with limited resources
• Experience driving large impact through scaled/automated personalization capabilities
• Comfort operating in complex XFN environments — you've worked shoulder-to-shoulder with Product and Engineering and know how to drive alignment without formal authority.
• The ability to digest large data sets, ask the right questions, analyzing campaign results and finding opportunities to improve and optimize the performance going forward, communicating those insights and plans to partners
• Experience with marketing platforms (Braze, Looker, AI tools a plus), pushing the boundaries of what those systems can do

Nice To Have

• AI experience preferred

Benefits

• Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location.
• In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
• Competitive salary based on experience
• 401k match plus great medical, dental, vision, life, and disability benefits
• Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress