Responsibilities

• Own and evolve Pelican’s email and lifecycle marketing strategy to drive revenue, retention, and lifetime value
• Build a long-term roadmap for promotions, automation, personalization, and testing
• Use behavioral and lifecycle insights to identify growth opportunities and optimize customer journeys
• Plan, build, schedule, and deploy promotional and automated email campaigns
• Lead A/B and multivariate testing—develop hypotheses, analyze results, and apply learnings
• Build and optimize email templates to ensure strong brand consistency and cross-device performance
• Own email reporting, KPIs, and performance analysis
• Monitor deliverability, sender reputation, list health, and compliance
• Drive improvements in open rates, CTR, conversion, and revenue contribution
• Develop advanced audience segmentation based on behavior, engagement, and lifecycle stage

Requirements

• 5–7+ years of email or lifecycle marketing experience (ecommerce or DTC preferred)
• Proven ability to balance strategic thinking with hands-on execution
• Strong analytical skills and comfort translating data into action
• Excellent communication and stakeholder-management skills
• Experience with Klaviyo and Shopify
• Ability to thrive in a fast-paced, test-and-learn ecommerce environment

Benefits

• Competitive paid time off plans/Holiday pay/extra vacation purchase opportunities
• 401k plan – with immediate match
• Great Benefits – several options including Pet insurance for our animal lovers.
• Health Savings Account Contribution
• Wellness Discount Program
• Global Mental Wellness Program
• Quarterly Employee Celebration Days
• Peer to Peer Recognition Program
• Service Recognition Program
• Exceptional Employee Satisfaction Scores