Senior Lead, Digital Marketing at AMN Healthcare | California, MO | $101K/yr – $120K/yr

AMN Healthcare

Senior Lead, Digital Marketing

California, MO (Hybrid)

$101K/yr – $120K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own omnichannel strategy and orchestration across email, SMS, web, and app, turning business goals into measurable targets and personalized journeys using AI and data-driven insights.

Growth Infrastructure: Lead end-to-end omnichannel campaigns and journey optimization with cross-functional teams.
Customer Lifecycle: Design triggers and nurture programs, align data and segmentation, and monitor KPIs across B2B and B2C.
Automation & Personalization: Translate requirements to marketing automation platforms and leverage AI to boost targeting and conversion.

Job Description

Lead end-to-end strategy and execution of omnichannel marketing campaigns across email, SMS, web, mobile app, and digital platforms
Manage complex, cross-functional projects involving marketing, data, product, and engineering stakeholders
Design and optimize customer journey frameworks, including lifecycle campaigns, nurture programs, and triggered communications
Translate business objectives into technical requirements for marketing automation platforms (e.g., Blueshift, Pardot, Salesforce)
Define and monitor KPIs across B2B and B2C campaigns, ensuring performance is measurable, actionable, and aligned to business goals
Develop and deliver insights through reporting and analytics, identifying opportunities for optimization and growth
Leverage AI and advanced personalization capabilities to improve targeting, engagement, and conversion rates
Partner with data teams to ensure data integrity, segmentation accuracy, and effective audience targeting
Balance multiple concurrent initiatives across internal and external resources while maintaining timelines and quality
Continuously evaluate and adopt emerging technologies, tools, and best practices to enhance marketing performance

Bachelor's Degree plus 5-7 years of work experience OR High School Diploma/GED plus 9-11 years of work experience
Experience in omnichannel marketing strategy and execution
Experience with marketing automation platforms and campaign orchestration
Experience working with cross-functional teams in fast-paced, matrixed environments
Experience with reporting tools, dashboards, and marketing analytics frameworks
Exposure to AI-driven marketing capabilities and personalization strategies

AMN Healthcare

3.5 Glassdoor

AMN Healthcare is the leader and innovator in total talent solutions for healthcare organizations across the nation. We provide access to the most comprehensive network of quality healthcare professionals through its innovative recruitment strategies and breadth of career opportunities. With insights and expertise, AMN Healthcare helps providers optimize their workforce to successfully reduce complexity, increase efficiency and improve patient outcomes. AMN total talent solutions include managed services programs, clinical and interim healthcare leaders, temporary staffing, executive search solutions, vendor management systems, recruitment process outsourcing, predictive modeling, language interpretation services, revenue cycle solutions, credentialing and other services. For more information about AMN Healthcare, visit https://www.amnhealthcare.com/.

Founded in 2017

Coppell, Texas, USA

6.8K employees (135 in marketing)

bit.ly/44gwCgK

60% recommend to a friend

53% CEO approval