Responsibilities

• Integrated Campaign Strategy & Execution: Design and execute integrated, multi-channel demand generation campaigns that connect paid, owned, and earned touchpoints into cohesive buyer journeys – from awareness to conversion.
• Campaign Planning: Lead cross-functional campaign planning across Product Marketing, Sales, SDR, and Revenue Operations to align messaging, targeting, and pipeline goals for strategic growth initiatives.
• Inbound Growth: Build campaigns with a strong inbound lens: develop and optimize programs (SEO-aligned content, gated assets, webinars, nurture) that attract and convert net-new prospects and grow inbound lead volume.
• Channel Execution: Plan and execute across internal and vendor partner channels including email, digital advertising, content syndication, webinars, and social – ensuring channel strategy ladders up to campaign goals.
• Asset Promotion: Drive promotion of EDB assets (eBooks, webinars, case studies, whitepapers) across paid and owned channels, optimizing placement and messaging to maximize engagement and conversion.
• Opportunity Discovery: Identify new opportunities and channels for pipeline growth by leveraging market, customer, and competitive insights.
• Pipeline & Revenue Ownership: Own pipeline creation targets and influence revenue outcomes across priority segments and campaigns.
• Lead Management & Funnel Health: Oversee list segmentation, lead import processes, nurture workflows, and campaign follow-up in partnership with marketing operations and SDR teams.
• MarTech & Operations: Serve as a power user of the marketing technology stack, including Marketo, Salesforce, Salesloft, LinkedIn Campaign Manager, and Google Ads.
• Collaboration: Work with Sales Alignment, Global SDR, Product Marketing, Field Marketing, Relationship Marketing, and Engineering to build and execute campaign plans for key market segments.

Requirements

• BA/BS in Marketing, Communications, Business, or a related field.
• 5-7+ years of experience in B2B demand generation or integrated campaign marketing, with a demonstrated track record of owning programs from strategy through execution.
• Proven expertise in integrated campaign design – the ability to connect paid, owned, and earned channels into cohesive, full-funnel programs.
• Experience driving inbound lead growth through content-led programs, SEO-aligned campaigns, gated assets, webinars, and nurture strategies.
• Shared accountability mindset: comfortable contributing to team-level MQL and pipeline goals while owning performance for your specific campaigns and channels.
• Strong analytical skills with the ability to interpret campaign data, identify trends, and make optimization decisions with confidence.
• Excellent project management skills; ability to manage multiple campaigns and priorities in a fast-paced environment.
• Outstanding written and verbal communication skills, with the ability to clearly present performance insights and campaign plans to cross-functional partners.
• Highly collaborative, proactive, and self-directed with strong cross-functional influence.

Preferred

• Hands-on experience with Marketo (or equivalent platforms such as HubSpot or Pardot) and Salesforce CRM.
• Experience in the enterprise software, data, or cloud infrastructure space.
• Familiarity with ABM strategies and tools.
• Experience managing agency or vendor relationships for paid media or content syndication programs.

Benefits

• EDB is committed to supporting our employees' overall well being by offering a range of benefits and resources to promote a healthy work-life balance and wellness.
• We provide access to CuraLinc to aid employees in health and wellness tips and practices, as well as Wellness Fridays extending to December 2026!
• Check out our career site for more information on perks and benefits and reach out to our Talent Acquisition team for region specific benefits.