Senior Lead - Creative Director, Campaigns

New York, USA (On-site)

$150K/yr – $190K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end regional creative for North America campaigns with global alignment and premium execution.

  • Must-have: 8+ years in creative roles with concept and copy in premium/global brands or leading agency.
  • Standout: 2+ years leading creative pods and multi-channel delivery.

Job Description

Drive end-to-end regional creative for North America campaigns with global alignment and premium execution.

  • Lead the end-to-end creative development for regional North American campaigns and integrated marketing initiatives to drive brand heat and commercial success
  • Empower and coach a high-performing campaign creative team, creating the conditions for individuals to grow and do their best work
  • Lead through others: building trust, removing barriers and enabling teams across the organization to execute the brand with excellence
  • Partner with marketing leads and global creative teams to align regional storytelling with global brand pillars
  • Direct creative approval across all North American touchpoints, ensuring a cohesive brand voice and visual identity from digital and social to retail rollout
  • Develop innovative creative concepts that solve complex business challenges while pushing the boundaries of traditional performance marketing
  • Preserve the integrity of core creative ideas by collaborating closely with designers and production teams to achieve premium execution
  • Maintain stakeholder alignment by presenting clear, evidence-based creative directions to senior regional leadership
  • Identify and mitigate potential creative roadblocks by partnering with Studio Management to ensure resource optimization and on-time delivery

Requirements

  • 8+ years of experience in creative roles, including conceptual creative development and copywriting, within a premium global brand or a leading creative agency focusing on omnichannel consumer experiences
  • 2+ years of direct people leadership experience, having managed creative pods or teams responsible for multi-channel campaign delivery and talent development
  • Demonstrated entrepreneurial innovation, having challenged status quo creative to deliver results in high-pressure, fast-paced environments
  • Experience in end-to-end campaign development, from conceptual thinking to team leadership, bringing ideas through execution and launch
  • Ability to act as a multiplier, lifting others up, providing honest feedback, and creating conditions where people can do their best work
  • Deep expertise in the North American market, with a proven ability to synthesize diverse community interests into impactful visual and narrative content
  • Track record of managing creative budgets and external agency partnerships to deliver premium quality outcomes
  • Expert proficiency in digital creative tools and staying ahead of emerging trends to keep On at the forefront of design and technology
  • Ability to travel up to 40% of the time to support global hubs and key creative moments as required by the business

Preferred

    Benefits

      On logo

      On

      Our mission is to ignite the human spirit through movement. Founded in 2010, On set out to shake up the running industry with a single transformative product, a completely new cushioning technology for running shoes, CloudTec®. Today, On remains innovation and design-led, delivering industry-disrupting premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Existing at the intersection of performance, design and impact – inspired by athletes, we always look for ‘better’ – something we believe is achieved through continual experimentation, starting again, thinking differently, breaking the mold. Every day our teams continue to cook up trailblazing innovations within our Zurich-based On Lab and across our global hubs from Ho Chi Minh City and Hanoi to Shanghai, Portland, Berlin, Tokyo and beyond. We like to keep creativity and innovation in-house, whether it's to create inspiring marketing campaigns, think up next-gen retail spaces, or take leaps in sustainability and product design – it all comes together to deliver on our mission. At On, we're all believers in the human spirit and what it’s capable of. And with every On product, design and innovation, we set out to inspire humans to Dream On.Learn more about On:- www.on.com - www.facebook.com/on- www.instagram.com/on

      Founded in 2010
      Zurich, Zurich, CHE
      9K employees (1,060 in marketing)

      Traffic Signals

      Monthly Visitors
      10.4M
      Monthly Google Ads Budget
      $563.6K
      Traffic Source Mix
      Search
      46.7%
      Direct
      45.5%
      Referral
      4.2%
      Social
      2.3%
      Paid
      1.1%

      Headcount Trend

      Current headcount: ~9K

      Marketing Team

      Marketing Team Size
      694 (8% of company)
      Median Career Experience
      11 years
      Median Tenure
      3.4 years

      Funding

      Last Raise
      Series Unknown, 6 years ago

      Funding History

      • Nov 2019
        Series Unknown
      • Dec 2017
        Series A
      • Mar 2010
        Pre Seed

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