Responsibilities

• Own the Services growth marketing strategy and integrated plan across Paid Search, Social, Display, Engagement/Lifecycle, Affiliates, and Brand.
• Set and hold the team to channel-level ROAS, CAC, payback, and contribution-margin targets — week over week.
• Partner with Analytics to design the experimentation framework for Services; make scale/no-scale calls with conviction.
• Drive budget and investment strategy with Finance — allocation models, real-time re-forecasting, and data-backed cases for incremental investment.
• Partner with Product and Supply on pricing, offers, and demand acceleration in lockstep with the supply/demand balance.
• Connect brand and performance — work with Brand and Creative to make Services storytelling performant across paid and owned channels.
• Build, coach, and develop the Services Growth Marketing pod; set the operating cadence and the bar for analytical rigor.
• Represent Services Growth Marketing in executive business reviews with a clear point of view on what's working, what's not, and where to invest next.
• Measurable, profitable growth in Services marketing bookings, revenue, and customer adoption.
• A scalable, repeatable Services growth marketing playbook ready to extend into new markets and product surfaces.

Requirements

• 12+ years in growth or performance marketing for consumer products, with deep hands-on experience scaling marketplaces, travel, or other multi-sided consumer businesses.
• Expert command of the full performance stack — Paid Social, Display, Search/SEO, CRM/Lifecycle, and Affiliates — with a track record of beating aggressive ROAS, CAC, payback, and LTV goals at scale.
• Proven experience scaling emerging businesses or zero-to-one growth functions in fast-paced, startup-like environments.
• Deep performance measurement chops — incrementality, MMM, MTA, geo experiments — and clarity on the limits of each.
• Strong commercial instincts: you think in unit economics and contribution margin, not just media metrics.
• Proven people leader who has built and developed integrated and/or channel teams.
• Executive presence and influence; you can land a point of view with senior cross-functional leaders.
• Energized by ambiguity and pace — comfortable building the dashboard, the playbook, and the team at the same time.
• Remote-friendly (PST working hours required) with quarterly travel for off-sites and market visits.

Benefits

• This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
• Pay Range $196,000 — $245,000 USD
• Listed_salary USD 196000-245000 YEAR