Responsibilities

• Research and identify influencers that align with the Houston Texans brand and target audience.
• Establish and maintain regular communications with influencers, talent management, and influencer networks to build and cultivate partnerships between influencers and team.
• Create influencer calendar to document outreach, influencer activities (appearances, social, etc.) and progress made in cultivating relationships.
• Enact retail marketing strategies to maximize sales of Houston Texans merchandise.
• Oversee retail promotions for the team, including but not limited to in-stadium, online and special retail events.
• Evaluate retail trends in the marketplace and adjust plans accordingly to optimize sales.
• Adhere to influencer and retail budget.
• Perform various other tasks that may be assigned from time to time by Senior Director of Marketing.

Requirements

• High School Diploma required.
• Minimum three (3) years of full-time experience in retail marketing, influencer marketing or related field in the marketing industry required.
• Bachelor’s degree from a four-year accredited college or university preferred.
• Experience building successful influencer marketing strategies that create strong brand awareness and generate revenue.
• Proficiency in Microsoft Office software applications.

Preferred

• Bachelor’s degree from a four-year accredited college or university preferred.