Responsibilities

• Own the end-to-end marketing-to-sales handoff: lead routing logic, assignment rules, deduplication, SLA governance, and scalable enrichment and augmentation workflows across the lead and contact objects.
• Administer and optimize GTM platforms including LeanData, MadKudu, ZoomInfo, Clay, and deduplication tooling; own Qualified.com across email and live chat channels, including conversation flows, routing logic, and AI agent configuration.
• Partner with IT on Salesforce requirements for the lead and contact objects; build and own reporting dashboards, lead visibility widgets, and funnel analytics covering enrichment rates, routing SLA compliance, and tool adoption.
• Collaborate with BDR leadership, sales teams, sales enablement, and Marketing Operations to drive tool adoption, ensure process adherence, and maintain a seamless handoff from Eloqua into the sales funnel.
• Develop and maintain operational documentation, process playbooks, and governance standards; lead change management for new tool launches and system updates.

Requirements

• 5+ years in marketing operations, sales operations, revenue operations, or GTM operations at a B2B SaaS company, with hands-on experience across the GTM tech stack: lead routing (LeanData strongly preferred), lead scoring (MadKudu), enrichment (ZoomInfo, Clay), marketing automation (Eloqua), and Salesforce on the lead and contact side.
• Deep understanding of the marketing-to-sales funnel—how leads are created, scored, enriched, deduplicated, routed, and assigned—and practical instincts for where processes break and how to fix them at scale.
• Experience administering conversational AI platforms such as Qualified.com across email and live chat; comfortable defining and documenting requirements for Salesforce lead and contact configurations and working with IT to implement them without direct admin access.
• Outstanding communication skills and a track record of owning SOPs, playbooks, and process documentation that enable teams to operate independently—with the project management discipline to run multiple workstreams simultaneously.
• Strong preference for hands-on AI experience relevant to GTM operations: prompt engineering, agentic AI workflows, and integrations applied to lead operations, enrichment pipelines, or sales engagement processes.

Benefits

• Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program