Senior GTM Manager - Marketplace Growth

San Jose, CA (On-site)

$145K/yr – $261K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive global marketplace growth by aligning partner ecosystems with internal teams to accelerate adoption and revenue.

  • Must-have: 5+ years leading growth, marketplace, or partner ecosystems.
  • Standout: Ability to influence sales, product, and executives across cross-functional initiatives.
  • Standout: Proven track record enabling partner-led revenue through scalable co-selling programs.

Job Description

Responsibilities

  • Develop and implement the global plan for marketplace-focused growth, promoting partner adoption and revenue increase at scale.
  • Identify and capitalize on new growth opportunities across partner acquisition, expansion, upsell, and retention.
  • Review leading partner end-to-end journeys on the marketplace and work with platform groups and partners to outline and finalize effective customer journeys throughout all sales processes.
  • Act as the voice of partners and sales, ensuring marketplace capabilities support partner success.
  • Build robust strategic connections with internal partners across sales, product, engineering, operations, platform, GTM groups, and executive leadership to drive ecosystem growth and evolve marketplace capabilities.
  • Collaborate with sales leadership to enable partner-led revenue opportunities and co-selling motion through scalable high to low touch partner programs.
  • Establish operating framework, reporting, and growth metrics to scale marketplace and use data to continuously find opportunities to improve partner performance and marketplace adoption.

Requirements

  • Minimum 5 years senior leadership experience in growth, marketplace, or partner ecosystem roles
  • Strong commercial approach with a proven ability to increase business success through partner or ecosystem models
  • Experience working across complex, cross-functional environments
  • Ability to influence sales, product, and executive collaborators
  • Comfortable operating in fast-paced environments where strategy and execution go hand in hand

Preferred

  • Background in enterprise technology, SaaS platforms, cloud ecosystems, or marketplaces IT strongly preferred
  • Data-driven approach with the ability to translate insights into strategic action
  • Strong experience working in channel, or with channel partners, ISVs, or reseller ecosystems is highly valued

Benefits

  • comprehensive benefits programs
  • the chance to contribute to a fast-growing ecosystem at Adobe
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Adobe

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Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

Founded in 1982
San Jose, CA, US
40K employees (5,864 in marketing)
81% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
315.2M
Monthly Google Ads Budget
$7.2M
Traffic Source Mix
Search
33.8%
Direct
58.6%
Referral
6.1%
Social
0.4%
Paid
1%

Headcount Trend

Current headcount: ~41.4K

Marketing Team

Marketing Team Size
3,063 (7% of company)
Median Career Experience
18.5 years
Median Tenure
7.5 years
Marketing Roles Posted (Last 30 Days)
19

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Series Unknown, 41 years ago

Funding History

  • Oct 1984
    Series Unknown • $2.5M

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