Senior GTM Business Architecture Manager

USA (Remote)

$156K/yr – $229K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own a GTM lifecycle domain from intake to field-ready execution, translating business needs into concrete systems while curating prioritization, quality gates, and AI-enabled workflows that tie to revenue impact.

  • Domain ownership and process design: turn audits into to-be workflows that remove non-selling friction.
  • Requirements governance and intake triage: BRDs, data contracts, and prioritization that shield engineering from low ROI work.
  • UAT and closed-loop: lead field-ready sign-off and measure adoption to prove revenue impact.

Job Description

Responsibilities
  • Domain Ownership & Process Design: Act as strategic owner for GTM lifecycle segments, audit sales motions, and design to-be workflows that remove non-selling friction.
  • Requirements Governance: Write BRDs, process flows, and User Stories, and define upstream Data Contracts with ET leads to ensure zero ambiguity.
  • Strategic Intake Triage: Use the GTM Priority Matrix to rank inbound field requests and filter noise to focus engineering on high-ROI work.
  • UAT & Defect Governance: Lead UAT, run defect triage, and secure field-ready Go/No-Go launches.
  • The Closed-Loop Feedback Engine: Partner with Enablement and Data Analytics to track adoption and tie builds to revenue ROI.
  • GTM AI Execution: Support deployment of the GTM AI roadmap and operationalize AI POCs into daily rep workflows.
  • Cross-Functional Alignment: Maintain clear RACI boundaries across GTM, ET, and Enablement with training blueprints aligned to architecture.
Benefits
  • Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
Twilio logo

Twilio

3.7 Glassdoor

Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.

Founded in 2008
San Francisco, California, USA
6.6K employees (419 in marketing)
64% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
4.4M
Monthly Google Ads Budget
$357K
Traffic Source Mix
Search
33.5%
Direct
57%
Referral
8.1%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~6.6K

Marketing Team

Marketing Team Size
307 (5% of company)
Median Career Experience
12 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$614.4M
Last Raise
$378.2M
Post IPO Equity, 5 years ago

Funding History

  • Jul 2021
    Post IPO Equity • $378.2M
  • Mar 2017
    Post IPO Equity
  • Aug 2016
    Post IPO Equity

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