Senior Growth Strategist

New York City, NY (Hybrid)

$82K/yr – $92K/yrSenior Level3+ years expFull time

Posted 10 hrs ago

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Job Summary

Own and optimize end-to-end digital campaigns for automotive clients, lead cross-team project management, monitor KPIs, and present strategic insights to executives while expanding budgets and cross-sells.

Job Description

Responsibilities

Build and execute digital campaigns on a monthly basis, adhering to clients overall goals
Think of creative solutions to challenges brought on by changes in the digital ecosystem
Project manage various processes across a wide array of clients and internal teams
Optimize campaigns according to campaign objectives on a weekly basis
Create reports and develop strategic insights to present to clients on a monthly basis, and report these insights directly to clients (including leadership and C-suite)
Be comfortable growing existing client budgets and cross-selling to maximize client accounts
Continuously monitor campaigns to ensure KPIs are being met
Oversee the KPIs across an entire automotive brands and its franchises to ensure company stays competitive with given benchmarks
Manage campaigns media spend, and strategically allocate budgets to maximize ROI and meet industry benchmarks
Help facilitate training/onboarding of new employees

Requirements

Bachelor's degree required in Communications, Marketing, or a related field preferred
3-5 years of experience with digital marketing. (Preferably Meta Ads Manager and Google Ads Manager)
Ability to work in a fast-paced environment, and complete projects within a deadline
Ability to analyze and present data in a meaningful and digestible way
Familiarity with A/B testing and multivariate experiments
Demonstrated proactive approaches to problem-solving with strong decision-making capability. Emotional maturity
Ability to present to executives and C-suite on the client side and internally
Highly resourceful team-player, with the ability to also be extremely effective independently
Detail oriented is a must
Learn, master, and provide valuable product improvement feedback for our proprietary technology platform

Preferred

Experience with digital marketing tools (e.g, Google Analytics 4, Google Tag Manager)
Programmatic Display, Connected TV, Reddit, TikTok, LinkedIn, and Twitter experience
Copywriting and strong writing skills
Strong interpersonal skills