Senior Growth Media Manager

Carbondale, CO (Hybrid)

$75K/yr – $90K/yrSenior Level4+ years exp

Posted 4 days ago

Job Summary

Own the development and execution of cross‑channel media strategies, manage client relationships, and collaborate with analytics to drive incrementality and performance across paid media.

Lead strategy, budgeting, testing, and optimization across paid social and paid search
Partner with analytics and creative teams to translate insights into actionable media decisions

Job Description

Responsibilities

Lead strategic media recommendations with supporting rationale
Show command over management of client relationships
Develop, present and execute full-funnel, cross-channel media strategies and plans that hit ecommerce performance targets
Apply expertise to collaborate with channel teams across paid social and paid search
Own cross-channel budget allocation and forecasting, using media mix modeling and incrementality read-outs to move spend toward what earns it
Partner with analytics team to run incrementality tests — geo-lift, holdout and platform conversion-lift studies — and translate the results into media decisions
Partner with client creative teams or Backbone creative on testing frameworks — hypothesis, volume, iteration — and deliver clear reads on what won and why
Manage buy stewardship, analyze campaigns and recommend tactical changes to maximize campaign performance
Collaborate with digital operations to ensure measurement infrastructure is in place, including server-side tracking, conversions APIs and clean data feeds into the attribution stack
Confidently collaborate with internal teams across channels, analytics, trafficking, and finance

Requirements

Bachelor’s degree or equivalent experience
4-7 years of relevant experience in growth media, performance marketing or paid media
Hands-on experience with at least one ecommerce measurement platform — Triple Whale, Prescient AI, Northbeam, Rockerbox, Haus, Measured, or similar.
Certifications for Google Ads, Google Analytics (GA4) and Meta Blueprint

Preferred

Programmatic and CTV experience with The Trade Desk or Google DV360
Experience with Amazon Ads and Amazon DSP, or other retail media networks such as Walmart Connect, Instacart or Target Roundel
Experience with affiliate, creator and influencer paid amplification
Knowledgeable in SEM and SEO, including how AI search surfaces are changing organic discovery
Experience managing and/or optimizing a Shopify storefront, including CRO and post-click testing
Basic understanding of public relations, community management and lifecycle or retention marketing
Understanding of Backbone’s core values
A love of the outdoors
A sense of humor

Benefits

Medical coverage (including Employer 100% paid option)
Dental coverage
Vision coverage
401 (k) match
Wellness benefit
Home office stipend
Professional development/education assistance
Paid volunteer hours
Parental leave
Flexible schedule

Backbone Media

At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.Check out our website to learn more about us and what we do.

Founded in 1997

Carbondale, Colorado, USA

109 employees (73 in marketing)

www.backbone.media