Responsibilities

• Support the execution of full-funnel, multi-channel marketing campaigns that drive upsell, cross-sell and revenue growth across the existing customer base.
• Assist in managing end-to-end campaigns execution, from intake through launch, including audience creation, asset coordination, QA, deployment & performance tracking / reporting.
• Maintain campaign calendars and ensure initiatives are delivered on time and aligned to business priorities.
• Collaborate with marketing channel owners, product, operations, and sales teams to ensure campaigns are aligned with business goals.
• Partner with content and creative teams to help develop messaging and visuals that resonate with customers.
• Coordinate campaign assets, messaging, and launch requirements across stakeholders.
• Act as a key point of contact for campaign execution and operational support.
• Assist with customer segmentation and targeting to ensure campaigns are personalized and relevant to the audience.
• Identify trends and opportunities for optimization based on campaign and customer behavior data.
• Monitor campaign performance and surface optimization recommendations to improve results.

Requirements

• Bachelor's degree in marketing, business, or related field, preferred
• 3-5 years of experience in marketing, with exposure to customer marketing, demand generation, or lifecycle campaigns.
• Experience supporting end-to-end campaign execution, including messaging development, creative coordination, and performance tracking.
• Ability to work cross-functionally, collaborating with product, sales, operations, and demand generation teams.
• Solid analytical skills and comfort using data to inform campaign decisions and report on performance.
• Strong written and verbal communication skills, with the ability to contribute to compelling messaging and content.
• Good organizational and project management skills, with the ability to manage multiple tasks simultaneously.
• Self-starter who can work both independently and collaboratively as part of a team.
• Passion for customer-centric marketing and delivering exceptional customer experiences.

Benefits

• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
• Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to One Medical.
• Support for Titans at all stages of life: Parental leave and support, up to $20k in fertility services (i.e. IUI and IVF), surrogacy, and adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.