Drive growth across paid media, lifecycle, CRO, and analytics for Porto’s Bake at Home, leading strategy, execution, and cross-functional collaboration.

• Develop and execute campaigns to grow reach through content, channels (digital and physical), partnerships, promotions, and merchandising.
• Build and manage an integrated marketing calendar aligned to launches, last calls, seasonal and holiday moments, and shipping deadlines.
• Own performance across paid channels such as paid search, paid social, influencer and creator, and video.
• Lead external agency and freelance partners to ensure strategy, execution, pacing, optimization, creative testing, and reporting align to goals.
• Maintain measurement rigor across platforms including UTMs, conversion events, GA4 versus Shopify versus platform reporting, and drive budget allocation decisions.
• Drive performance creative by setting testing frameworks, reviewing results, and scaling winners.
• Analyze retention, repeat rate, and LTV to identify drivers of repeat purchase and churn.
• Lead lifecycle marketing across Email and SMS, including campaign calendar, segmentation, automated flows, testing, and deliverability and frequency health.
• Manage loyalty and referral program performance, including program optimization, rewards strategy, and member communications.
• Own the site conversion rate optimization (CRO) roadmap across key site experiences including home, PDPs, cart, and checkout.
• Partner with the web developer to scope, prioritize, implement, QA, and measure site improvements, ensuring updates and tracking are accurate and launch-ready.
• Establish KPIs, dashboards, and learning loops that guide decisions and investment.
• Maintain weekly spend pacing and sales forecasting, communicating risks, opportunities, and recommended adjustments.
• Own performance reporting across Shopify, GA4, and ad platforms, translating results into actionable insights.