Design and execute integrated demand gen campaigns across email, paid digital, content, events, and webinars targeting IT and security leaders at higher education institutions

• Own the MQL-to-SQL funnel — build nurture sequences, scoring models, and handoff protocols that improve conversion and pipeline velocity
• Manage and optimize HubSpot Marketing Hub: workflows, lifecycle stages, forms, landing pages, and campaign attribution
• Develop and report on a full-funnel marketing dashboard with KPIs tied to pipeline, revenue influence, and CAC
• ABM Build and execute a tiered ABM program (1:1, 1:few, 1:many) targeting colleges and universities across key segments
• Collaborate with sales and BDR/SDR teams to align on target account lists, intent signals, and personalized outreach sequences
• Leverage LinkedIn, intent data, and content to engage CISOs, CIOs, VPs of IT, and procurement stakeholders
• Track account engagement and influence pipeline attribution across the ABM portfolio
• Marketing Operations & Analytics Own the HubSpot-Salesforce integration — ensure clean data flow, accurate attribution, and reliable reporting across the revenue stack
• Build and maintain campaign reporting, board-ready marketing summaries, and monthly operating reviews

Requirements

• 5+ years of B2B marketing experience, with at least 2 years focused on demand gen, growth, or marketing operations
• HubSpot Marketing Hub expertise is required — you know workflows, attribution, sequences, and reporting inside and out
• Proven experience building and executing ABM programs with measurable pipeline impact
• Strong Salesforce proficiency — you understand how HubSpot and Salesforce connect and can troubleshoot the integration
• Analytical mindset — you make decisions based on data and can build dashboards that tell a clear story
• Experience marketing to enterprise or institutional buyers; higher education technology experience is a strong plus
• Excellent written communication skills — you can write a compelling email sequence and a crisp executive summary
• Ability to work independently and manage multiple campaigns in a fast-moving environment

Nice to have

• Experience marketing IT outsourcing, managed services, or cybersecurity solutions
• Background working with or selling to CISOs, CIOs, or higher education
• Familiarity with conference and event marketing in the higher ed tech ecosystem (EDUCAUSE, ACC, etc.) Experience managing or mentoring marketing team members