Director of Growth Marketing DTC
Warmies
California, MO (Remote)
$165K/yr - $185K/yrIn-houseFull-timeDirector/executive5+ years exp.
8 hrs ago
Senior Growth Marketing Manager
El Segundo, CA (Hybrid)
$115K/yr – $135K/yrSenior Level5+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own a cross-channel growth stream focused on Asian American gamers, turning experiments into scalable GTM playbooks and strong ROIs in niche communities.
- Asian American Audience Ownership: Build platform-specific roadmaps and authentic messaging for culturally resonant campaigns.
- Test-and-Learn Execution: Run platform tests, optimize hooks, and isolate what actually moves Asian American gamers compared with other channels.
Job Description
Responsibilities
- Asian American Understanding & Strategy Development: Build a specialized roadmap of the platforms and social ecosystems unique to Asian American gamers (e.g., specialized Discord servers, platform-specific sub-communities, or culturally specific apps).
- Execute "test-and-learn" media strategies to identify which specific platforms and messaging styles yield the highest acquisition for Asian American gamers compared to general market channels.
- Direct and challenge agency partners to move beyond "standard" media strategies, instead uncovering high-impact, niche opportunities for deep cultural resonance among Asian American gamers.
- Convert campaign data and "trial-and-error" learnings into go-to-market frameworks that define exactly how, where, and when to reach Asian American gamers most effectively
- Campaign Execution & Performance Optimization: Lead the execution of social and digital campaigns, using A/B testing to determine which creative hooks and cultural nuances drive the strongest engagement among Asian American gamers.
- Monitor KPIs across social, community, and paid media channels to "course-correct" in real-time, refining the team’s ability to find and convert the Asian American gamer.
- Evaluate campaign success by isolating channel and creative effectiveness, documenting specific "wins" in Asian American gamer-specific spaces that can be repeated for future launches.
- Analyze dashboards to communicate performance trends and learnings about Asian American gamer media consumption to leadership.
- Cross-Functional Collaboration: Serve as the strategic bridge for agencies and internal teams, ensuring that the way we talk to the Asian American gamers is authentic and avoids "one-size-fits-all" marketing.
- Provide learnings and insights on Asian American gamer-specific media trends and platform shifts to ensure brand relevance.
- Present findings that demonstrate the unique ROI of specialized Asian American gamer targeting, justifying the team's distinct focus through acquisition data.
Nexon America
Nexon is building a workplace based on mutual respect, good humor, and the pursuit of excellence because we believe that great games can only be built by amazing people. Our vision is to create high quality, innovative online games that create unforgettable experiences for players around the world.Nexon has an ever expanding worldwide team of over 6,500 employees and boasts a diverse global portfolio that includes titles like MapleStory, Dungeon Fighter Online, Mabinogi, and many more. If you want to be part of building an exciting game company, let’s talk!
Traffic Signals
Monthly Visitors
38.2M
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
32.9%
Direct
60.5%
Referral
5%
Social
1.1%
Paid
0.5%
Headcount Trend
Current headcount: ~522
Marketing Team
Marketing Team Size
59 (11% of company)
Median Career Experience
14 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1
