Responsibilities

• Paid channel strategy and execution: Build and run Pro acquisition campaigns across paid social (Meta, TikTok), paid search (Google, Bing), job marketplaces (LinkedIn, Indeed, ZipRecruiter), and emerging channels.
• Landing pages and signup CRO: Own conversion rate optimization from ad click through completed signup.
• Creative development and testing: Own ad copy, creative concepts, and a repeatable testing framework.
• Market-level spend allocation: Make informed tradeoffs about where to invest based on supply gaps, demand signals, and unit economics across dozens of markets.
• Data-driven top-of-funnel strategy: Mine signup, onboarding, and activation data to identify early signals that predict which Pros become high performers.
• Cross-functional collaboration on activation: Partner with Product, Operations, and Analytics to improve the post-signup funnel — onboarding friction, vetting completion, time to first service.
• Reporting and dashboards: Build and maintain reporting focused on cost per activated Pro, time to first service, and sign-up to first-service conversion.
• Forecasting partnership: Work with customer growth leaders and finance to forecast supply needs by market, model acquisition scenarios, and allocate budget accordingly.

Requirements

• Experience managing six- or seven-figure monthly budgets across Google and Meta
• Hands-on in-platform execution across paid channels (not primarily agency-led)
• Ability to own end-to-end funnel from ad click through signup and onboarding
• Ability to collaborate cross-functionally with Product, Operations, and Analytics

Preferred

• Supply-side marketplace experience (bonus)
• AI-native
• Data-driven strategist
• Builder in ambiguity
• Accountable for outcomes

Benefits

• Healthcare: Medical, dental, and vision
• Fully remote: This role requires deep focus for campaign builds, data analysis, and creative iteration. Work from anywhere in the US.
• Unlimited PTO
• 401(k)