Responsibilities

• Partner with channel experts to execute strategy and drive investment across our digital channels (Paid Search, Paid Social) across international markets (with focus on EMEA)
• Own and support international digital marketing budget allocation and report on performance and pipeline targets
• Adapt to local language, content themes, messaging, and creative to support pipeline creation in target markets
• Grow a database of decision-makers in top accounts to ensure marketing aircover to high-value prospects
• Map and prioritize our TAM using a combination of first and third party sources, own target list creation in partnership with local BDR and Sales partners for target markets for use across our digital channels
• Analyze lead conversion and ROI and maximize top converting lead sources to support BDR and Sales efforts
• Help grow our international strategy across established and emerging markets with local platforms and partners to supplement our global investments
• Provide visibility to sales leadership and sales ecosystem in region (i.e quarterly business reviews, digital roadmap, regional updates)
• Design and execute local campaigns: full lifecycle ownership from ideation through to implementation and support
• Collaborate closely with field marketing and sales leaders across regions to ensure alignment and prioritization of digital marketing efforts for success

Requirements

• 7+ years of experience in Digital Marketing, Growth Marketing, or Demand Generation role
• Deep understanding of digital marketing platforms (Google Ads, Bing Ads, Linkedin Ads, Facebook Ads) and tactics
• Experience running advertising campaigns to international geos, and familiarity with the nuances in targeting, channel and content strategy across different geos
• Experience partnering with Business Development and Sales and owning a pipeline target
• Experience partnering with creative and localization teams to support international campaigns
• Data-driven and detail-oriented mindset to maximize ROAS
• Experience managing digital marketing budgets and scaling to $1MPQ+ in ad spend
• Bias towards aggressive experimentation and innovation to drive incremental performance
• A self-starter who thrives in a fast-paced, high-growth start-up environment
• Bonus: fluency in one or more non-English languages

Preferred

• Bonus: fluency in one or more non-English languages

Benefits

• base salary + bonus + equity + benefits.
• Benefits at Wiz are provided as part of compensation.