Responsibilities

• Own the hands on execution and optimization of paid social campaigns across TikTok, Meta, and other paid social platforms, with a focus on mobile app install performance at scale.
• Define and own the paid social acquisition strategy, building frameworks, processes, and playbooks from the ground up to drive sustainable, scalable growth.
• Develop and manage creator ad programs and partnerships, including sourcing, testing, and scaling creator content for paid social channels.
• Operate with autonomy to identify new opportunities, prioritize initiatives, and execute against goals with minimal oversight.
• Drive performance through expert management of campaign structure, bid strategies, audience targeting, and creative testing within privacy constrained environments.
• Lead creative strategy by conducting deep creative analysis and partnering with creative teams to develop data informed briefs, iterate on winning concepts, and scale top performers.
• Evaluate performance through multiple attribution lenses, including SKAN, last click, incrementality, and modeled approaches to inform strategic decision making.
• Develop and manage structured testing roadmaps to validate new audiences, creative formats, platform features, and emerging channels.
• Proactively identify gaps in current processes, measurement, or strategy and build solutions to address them.
• Collaborate closely with Data, Product, Engineering, and CRM to improve measurement, troubleshoot tracking issues, and unlock new growth levers.