Responsibilities

• Lead the end-to-end marketing strategy and execution for new Greenlight physical products and ecommerce sales, from initial launch through scale, driving efficient customer acquisition and long-term revenue (LTV) growth.
• Develop and execute integrated, performance-driven marketing plans across paid, owned, and partner channels, aligning messaging, creative, and user experience to maximize conversion and ROAS while upholding Greenlight brand standards.
• Recommend and optimize budget allocation across channels using a portfolio approach, balancing risk and return to drive aggressive, efficient scale.
• Build and manage forecasts across spend, volume, and efficiency metrics (e.g., CAC, LTV, ROAS), using data to inform decisions and ensure sustainable growth; experience with subscription + device models is a plus.
• Identify and execute opportunities to improve the acquisition funnel, from ad click through onboarding, leveraging experimentation, CRO/UX enhancements, and creative testing to improve conversion rates and LTV/CAC efficiency.
• Develop and refine marketing and cross-functional workflows to reduce friction, increase speed, and enable high-quality execution in fast-moving, ambiguous environments, including implementing statistically rigorous testing frameworks.
• Act as the central point of coordination for defined product(s), building strong partnerships with internal strategy and channel teams (e.g., paid search, paid social, programmatic/streaming, affiliate, linear TV, podcasting) to unlock incremental growth and ensure cohesive, cross-channel execution.
• Understand the role of each channel within the broader marketing ecosystem, leveraging channel-specific metrics and attribution models to drive performance against business objectives.

Requirements

• 7+ years of experience in digital performance marketing (preferably managing paid social and/or paid search), with experience managing large performance marketing budgets towards efficiency/CAC goals.
• A sense of comfort in data, and exceptional analytical/critical thinking skills with proven ability to leverage data to drive measurable impact on your goals.
• An extreme ownership mindset.
• Demonstrated ability to lead and execute initiatives independently while working closely with cross-functional stakeholders.
• Exceptional interpersonal and communication skills (written and verbal), with proven ability to influence senior cross-functional partners.
• Experience optimizing ad funnels from impression all the way through monetization.
• Experience owning growth forecasting and reporting to senior management.
• Experience with both web and app campaigns, and the necessary tech stack.

Preferred

• Experience with subscription + device models is a plus

Benefits

• Medical, dental, vision, and HSA match
• Paid life insurance, AD&D, and disability benefits
• Traditional 401k with company match
• Unlimited PTO
• Paid company holidays and pop-up bonus holidays
• Professional development stipends
• Mental health resources
• 1:1 financial planners
• Fertility healthcare
• 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
• Flexible WFH, both remote and in-office opportunities
• Fully stocked kitchen, catered lunches, and occasional in-office happy hours
• Employee resource groups