Responsibilities

• Growth Performance
• - Own key growth metrics including revenue, CAC, AOV, LTV, conversion rate, customer acquisition
• - Identify opportunities to improve customer acquisition efficiency and lifetime value across Shopify, Amazon, Meta, Google, email, and other channels
• - Partner with designers and developers to improve landing pages, PDPs, bundles, offers, and overall conversion rates
• - Support product launches and promotional campaigns across all channels
• Agency & Contractor Management
• - Serve as the primary manager for our marketing agencies and contractors
• - Coordinate work across paid media, email marketing, creative production, social media, and content teams
• - Establish clear priorities, timelines, and accountability
• - Ensure all partners are aligned around company goals and growth objectives

Requirements

• 6-8+ years of hands-on experience in growth marketing, performance marketing, or e-commerce marketing
• Experience scaling a DTC brand from $1M-$20M+ in annual revenue
• Strong understanding of Shopify, Meta & Google Ads, email marketing, and attribution
• Comfortable managing agencies, freelancers, and cross-functional partners, and being hands-on in-platform when needed
• Highly analytical and data-driven
• Strong project management and communication skills
• Able to operate independently and make decisions without the need for oversight

Benefits

• Hybrid work based in Encinitas, CA
• Unlimited PTO
• Excellent healthcare benefits and free vision insurance
• Annual wellness reimbursement
• Equity compensation with the opportunity to contribute towards Blinkjoy’s long-term success
• Work alongside a team that values work/life balance and sharing each other's wins