Senior Growth Marketing Manager

New York City, NY (Hybrid)

$91K/yr - $99K/yr (Est.)Senior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own paid search and affiliate growth while steering newsletter and podcast ad initiatives to lift new customer share and revenue; build cross-channel reporting that guides CRO and test iterations.

  • Paid Search and Affiliate: own Google Ads performance, agency management, ROAS and CAC outcomes, and grow the DTC affiliate program.
  • Newsletter and Podcast: own newsletter strategy and podcast advertising efforts, driving new customers and incremental revenue.
  • Cross-Channel Performance: build reporting and run CRO tactics across channels to inform growth priorities.

Job Description

Responsibilities

  • Own paid search performance and agency management, optimizing campaigns against ROAS and CAC goals
  • Lead the DTC affiliate program, growing high-quality partnerships that drive incremental revenue and customer acquisition
  • Own newsletter marketing strategy, increasing the total share of new customers and revenue attributed to this channel
  • Lead podcast advertising efforts in partnership with Performance Marketing Lead, either directly or through external agency management
  • Build cross-channel performance reporting and surface insights that inform growth strategy and optimization priorities
  • Test and scale tactics such as copy, landing pages, and CRO as it relates to these acquisition channels.

Requirements

  • 3–6+ years of growth or performance marketing experience (DTC / e-commerce strongly preferred); level and experience level will flex with title
  • Hands-on experience managing paid search / Google Ads, either directly or through an agency, with a demonstrated track record on ROAS/CAC
  • Experience owning at least one of: affiliate program management, email/newsletter marketing, or podcast advertising — ideally more than one
  • Comfortable holding agencies and external partners accountable to deliverables and KPIs
  • Analytical: can pull data, build performance reporting, and translate it into channel decisions without needing a dedicated analyst
  • Location : Boston, MA or New York, NY (Hybrid, 3 days/week in-office)

Benefits

  • ✔ Fully covered medical benefits + dependent contributions
  • ✔ Unlimited PTO
  • ✔ 401k with up to 4% match
  • ✔ “Work from Anywhere” bank
  • ✔ Wellness stipend for health & fitness
  • ✔ Commuter benefits
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Beam Organics

**IMPORTANT NOTE - PLEASE APPLY FOR ALL POSITIONS THROUGH OUR POSTS, NOT THROUGH THE LINKEDIN-GENERATED JOBS. Nebraska Children’s mission is to create positive change for children through community engagement. Working with local, state, and national partners, Nebraska Children cultivates the good life for all of our children, from cradle to career. We envision a Nebraska where all children have the resources and support needed to realize their full potential. Nebraska Children and Families Foundation has a unique approach to solving large, complex social issues that affect our state’s children. It’s based on two core beliefs:1. Prevention works. It’s the most effective and fiscally responsible approach for addressing complex social problems.2. Channeling a community’s existing resources toward a common goal will maximize their effectiveness.Every initiative we undertake aligns with these principles. Our programs are preventive in nature, designed to keep children out of the welfare and criminal justice systems from birth through age 24. And our approach encompasses all the resources a community has to offer, helping to ensure community ownership of the process and outcomes. The end goal is to prepare all of Nebraska’s children for success in school and in life.

Founded in 1997
Lincoln, Nebraska, USA
84 employees (2 in marketing)

Traffic Signals

Monthly Visitors
523.1M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
15%
Direct
61.2%
Referral
12.3%
Social
10.9%
Paid
0.5%

Headcount Trend

Current headcount: ~84

Marketing Team

Marketing Team Size
2 (2% of company)

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