Responsibilities

• Own end-to-end analysis of the marketing funnel — from acquisition through conversion, retention, LTV, and lifecycle — surfacing the drivers, friction points, and opportunities that shape growth strategy
• Proactively monitor funnel performance and deliver clear, actionable recommendations on what’s moving, what’s stalling, and why
• Develop scalable analytical frameworks that give the team durable visibility into funnel health, not just point-in-time answers
• Establish and maintain performance metrics that connect Marketing activity to overall Business KPIs, creating a clear line of sight between channel execution and company outcomes
• Define and implement a channel attribution framework that gives the team a rigorous, consistent methodology for evaluating how each channel contributes to conversion and revenue
• Own channel attribution modeling — designing and maintaining the frameworks that tell us how each channel is contributing to conversion and revenue
• Quickly and accurately root-cause performance anomalies, validate campaign results, and distinguish signal from noise across channels
• Partner with leadership to define measurement priorities and build a roadmap that keeps attribution methodology current as the channel mix evolves
• Work directly with the CMO and C-suite as a day-to-day analytical partner — present in marketing meetings, fluent in business priorities, and trusted to bring the analytical perspective to strategic conversations
• Translate complex findings into clear, confident narratives for senior, non-technical audiences — delivering "what this means and what we should do," not just data
• Negotiate analytical scope with stakeholders — pushing back where needed, aligning on the right question before building the solution, and managing expectations on timelines and outputs
• Serve as the go-to resource for fast-turn, high-stakes analytical questions — structuring ambiguous problems quickly and delivering rigorous answers at the speed the business requires
• Design and execute deep-dive analyses that go beyond surface metrics to uncover the underlying dynamics driving performance
• Build solutions that scale — reusable frameworks, documented methodologies, and outputs that the team can build on rather than start over from
• Build dashboards and self-serve reporting tools that give the Growth & Marketing team direct access to the data they need, reducing analytical bottlenecks