Responsibilities

• US growth strategy and budget allocation
• Hands-on paid acquisition, starting with Meta
• Google Ads and future channel expansion
• Creative testing using Cuttable
• Landing pages, CRO and demo conversion
• Attribution, reporting and funnel visibility
• Cost per qualified demo, marketing-sourced pipeline and CAC
• The operating loop: See the problem → make the ad → launch it → read the result → iterate.
• Real budget, real autonomy and no agency between you and the work.

Requirements

• Have personally run paid social, especially Meta
• Have run media yourself rather than primarily managing an agency
• Understand B2B SaaS funnels, pipeline, CAC
• Can make and judge ads, not just brief them
• Are comfortable owning acquisition from media through landing page through pipeline
• Move fast, write clearly and like operating without a large team underneath you

Preferred

• Ecommerce fluency, adtech/martech experience and early-stage startup experience are strong bonuses.

Benefits

• Base salary: $135,000 – $160,000 USD , depending on experience and scope.
• Equity: If you're helping build Cuttable, you should own a piece of what it becomes.
• Market-rate pay, reviewed annually: The people building Cuttable's success should be rewarded as the company grows, with regular reviews to make sure we're staying competitive.
• For our US team we offer a comprehensive benefits package, including medical, dental and vision coverage, as well as a 401(k) retirement plan.
• 5 weeks of paid time off (PTO / annual leave): Your 5 weeks includes our team-wide festive season shutdown, so everyone gets a proper break together. No half-logging in with Slack open in another tab.
• Your birthday off, always: Because there's only one you. Work Hard, Laugh Often isn't just about celebrating the big wins; it's about celebrating the people who make them happen.
• Paid parental leave: 12 weeks at base pay for primary carers and 6 weeks at base pay for secondary carers.
• Offices in Melbourne and New York (and soon San Francisco!), with flexibility built in: We like the people we work with, so we've created spaces worth showing up to. But we don't measure commitment by chair time, work from home when that's what the day needs.
• A tech allowance: US$500 to set your workspace up properly, wherever you're working from.