Own paid search strategy and execution across Google Ads, Microsoft Ads, and emerging search platforms for ecommerce and lead gen, optimizing for revenue, ROAS, CPA, and CPL, lead quality, and offline conversions.

• Channel Ownership: Own all deliverables on accounts including reporting, recommendations, roadmaps, QBRs, and strategic narratives.
• Client Leadership: Lead relationships and calls, manage scope and KPI targets, and act as trusted advisor to senior marketing leaders.
• Tracking & Analytics: Safeguard conversion tracking with GTM, GA4, server-side tracking, CAPI, and offline imports; surface actionable insights.
• Testing & Optimization: Develop and run testing programs across audiences, messaging, creatives, and landing pages.
• Mentorship: Guide and grow junior paid media team members from execution toward strategic contribution.
• Growth Opportunities: Identify new platforms and approaches to expand client growth.
• Quality Assurance: QA campaigns and tracking prior to launch including targeting, budgets, creative, and measurement.
• Cross-Channel Collaboration: Provide paid social support and guide strategy with Meta and LinkedIn for coherence and QA.
• Channel Analytics: Own analytics for the accounts, size opportunities, and translate data into clear recommendations.
• CRO & Tracking Alignment: Partner with CRO lead to ensure tracking integrity and conversion optimization across the funnel.